What New Media Want

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19th Aug 2014

6:00pm - 8:30pm

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York Keller- Bavarian Bier Cafe

24 York Street
Sydney NSW 2000

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    In our ever-changing media landscape, knowing what 'new' media want (and don’t want) compared to their traditional counterparts could hold the key to securing coverage for your client or brand.

    Join us on Tuesday the 19th August for New Media Panel as we meet key media representatives from both traditional and new platforms. Find out how PR practitioners can be more effective in working with bloggers and online media, while also securing coverage across magazines and newspapers. Hear how traditional print media are incorporating online and social media into their editorial mix and how they will continue to work to remain relevant in a fragmented and evolving landscape. 

    Getting your brand cut-through in the media is essential to succeeding in PR, so don't miss out on hearing essential advice.

    Our Media Panel includes:

    -Duncan Campbell, National Content Director at Australian Radio Network (ARN)

    -Alyx Gorman, Editor of The Glow

    -Julie Duff, Director of Content, Brand New Media at Health Me TV

    -David Hovenden, Editor-In-Chief of B&T

    Topics covered include:

    -'New' vs 'traditional' media - What's more relevant and how to work with each

    -How to get noticed in the communication onslaught that swamps the media

    -What traditional media are doing to remain current

    -The common, and not-so-obvious mistakes that hinder the success of your pitch.

    -Media’s preferred modes of communicating with PRs

    -Want to know more? – Submit a suggested question for our panellists via Twitter @NetworxSydney and use the hashtag #nxsyd 

    Who Would Benefit From Attending:

    -PR professionals, including Account Managers, Consultants, Assistants and Interns

    -Business Owners and Directors

    -Marketing & Communication Executives

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Here’s a sneaky peek at the speakers for this event.

Duncan Campbell

Duncan Campbell

National Content Director, Australian Radio Network

In Australia, ARN’s brand strategy of KIIS 1065, MixFM, Classic Hits and The Edge 96.ONE reaches Sydney, Melbourne, Adelaide and Brisbane. Entertaining and influencing over 4 million listeners, ARN is one of the leading broadcasters in the commercially important 25-54 demographics in Australia.

  ARN also recently launched the world’s fastest growing digital service, iHeartRadio, to the Australian market.  iHeartRadio is the only digital music service that combines custom music and live radio, covering 1000 live radio stations across all ARN, New Zealand’s TRN and Clear Channel’s US stations.    Duncan has been programming successfully in some of the most competitive markets, not only in Australia, but internationally for the past 20 years.   Duncan has been with ARN for four years and has been responsible for creating and developing winning radio formats and teams across Australia. His most recent wins have included launching Sydney’s newest radio station KIIS 1065 and taking it to #1, and rebranding ARN’s Classic Hits WSFM and GOLD stations as part of the new Classic Hits Pure Gold Network to increase ratings share.   His extensive experience and success in programming for many different formats have helped to make ARN the leading contemporary media company and the #1FM Network in Australia.  
Alyx Gorman

Alyx Gorman

Editor- The Glow

Alyx Gorman is the editor of TheGlow.com.au, a new health and beauty website from the Mamamia Network - Australia's most popular group of independent women's websites, including Mamamia and iVillage Australia. 

Alyx has previously worked as the Features Director of ELLE Magazine and Editor of TheVine.com.au.


David Hovenden

David Hovenden

Editor In Chief- B&T

David Hovenden is a print refuge in a digital world. Having watched the publishing industry become Internet road kill, David has since embraced the ambiguity of his future and decided to enjoy the ride. He passionately believes that audiences have been ignored for too long and now only great content will be duly rewarded. He is excited and dismayed by the world in equal parts.

Julie Duff

Julie Duff

Channel Director- Healthy Me TV

Julie holds a unique position as a producer and content strategist who works equally across the creative community, media agencies, media owners and brands. Her approach is to focus on creating relevant content for both audiences and clients to get maximum viewing numbers, maximum engagement and most importantly commercial returns. Julie combines that with an ability to build business models which allow clients to achieve returns on investment that are not solely tied up in the numbers of viewers.

  Julie has been working in TV since taking up a Media Traineeship in country Queensland in 1991. After finishing her studies she moved to Brisbane to begin working with Network Ten. After working as a researcher, production manager, writer and producer in many different genres of TV and for all three of the commercial networks, Julie now works mostly in entertainment.    Julie’s program credits include: My Sri Lanka with Peter Kuruvita, An Audience with Michael Parkinson, Celebrity Apprentice Australia, One Small Step - The Australian Story, 50 to 1, Oscar Red Carpet Special, Australia’s Funniest Home Videos, Totally Wild, Totally Australia, Burkes Backyard, House Dates, Australian Survivor, Pets Behaving Badly, The Chair, NYE 2004 Live Broadcast and many more.  

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