What 'New' Media Want

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21st Aug 2013

6:00pm - 8:30pm

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The Unicorn Hotel

106 Oxford Street
Paddington NSW 2021

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    In our ever-changing media landscape, knowing what 'new' media want (and don’t want) compared to their traditional counterparts could hold the key to securing coverage for your client or brand.

    Join us on Wednesday the 21st August for What 'New' Media Want as we meet key media representatives from both traditional and new platforms. Find out how PR practitioners can be more effective in working with bloggers and online media, while also securing coverage across magazines and newspapers. Hear how traditional print media are incorporating online and social media into their editorial mix and how they will continue to work to remain relevant in a fragmented and evolving landscape. 

    Getting your brand cut-through in the media is essential to succeeding in PR, so don't miss out on hearing essential advice at our last 'media focused' event for the year. 

    **Please note, due a scheduling conflict, Justine Cullen will now be replaced by Elle Magazine Deputy Editor, Damien Woolnough

    Our Media Panel includes:

    • Daily Life Editor, Sarah Oakes will share her experiences with working with PRs and how editorial processes vary for print and online media. 
    • Elle Magazine Deputy Editor, Damien Woolnough will discuss what readers can expect from Australia's newest magazine, and how she is working to incorporate new media platforms into Elle's editorial mix. 
    • NewsLifeMedia Group Publisher, Nick Smith will share the editorial processes for several of the lifestyle publications he oversees (Body & Soul, Vogue, Vogue Living, GQ) and the digital elements involved with each. 
    • Interiors Addict Blogger, Jen Bishop will divulge how she prefers to work with PRs and brands over her 14 years experience working across print, digital and social media. 

    Topics covered include:

    • 'New' vs 'traditional' media - What's more relevant and how to work with each
    • How to get noticed in the communication onslaught that swamps the media
    • What traditional media are doing to remain current
    • The common, and not-so-obvious mistakes that hinder the success of your pitch.
    • Media’s preferred modes of communicating with PRs

    Want to know more? – Submit a suggested question for our panellists via Twitter @NetworxSydney and use the hashtag #nxsyd

    Who Would Benefit From Attending:

    • PR professionals, including Account Managers, Consultants, Assistants and Interns
    • Business Owners and Directors
    • Marketing & Communication Executives


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Here’s a sneaky peek at the speakers for this event.

Jen Bishop

Jen Bishop

Editor, Interiors Addict

Jen Bishop has 14 years' experience as a journalist, editor, publisher and blogger across print, digital and social media.

She trained on newspapers in the UK, working her way up the journalism ladder to edit several magazines. She also worked in corporate communications for The Metropolitan Police (based out of New Scotland Yard) and London Borough of Newham (during the bid stage for the 2012 Olympic Games).

Jen moved to Sydney to find a new challenge in 2008. She spent five years at Dynamic Business magazine, then Australia's largest circulating small business publication, starting as editor and working her way up to publisher. She launched its online presence in 2009, relaunched the print magazine with a new look in 2010, built the brand and became known for her use of social media to engage with its readership.

In 2012, she left to concentrate full-time on her design blog, Interiors Addict, which has almost 60,000 readers per month. She has successfully commercialised the blog and now juggles editing it with contract content and social media consulting work.

Due to her varied experience, Jen has a unique understanding of both print and digital, traditional and new media. Her particular strengths lie in audience engagement and content strategy.

Belle magazine editor in chief and The Block judge Neale Whitaker, describes Interiors Addict as “an entertaining, well-navigated, informed and credible new voice in Australian interior design.” Jen has been featured in Real Living, Cleo, Belle, the Sydney Morning Herald, the West Australian and more. Last year she was a finalist in Best Australian Blogs and appeared on Problogger's list of blogs to watch.

Nick Smith

Nick Smith

Group Publisher - Health & Lifestyle, NewsLifeMedia

Nick Smith is the group publisher – health and lifestyle at NewsLifeMedia. He is also the editor-in-chief of the GQ Australia properties.

Mr Smith is responsible for Body+Soul, GQ Australia, Vogue Australia, Australian Golf Digest, Country Style, Vogue Living, Gardening Australia, InsideOut and homelife.com.au, driving the commercial opportunities, brand development extensions and multi-platform strategies across the respective titles.

Prior to his appointment as publisher in June 2012, Mr Smith was the editor of NewsLifeMedia’s premium men's lifestyle title GQ Australia for four years, in which time he steered the title to become the leader in its category. He also drove revenue growth and awareness for the prestige international brand in the Australian market through successful brand extensions in GQStyle (a bi-annual men's fashion magazine), GQ.com.au (Australia's leading premium men’s lifestyle website) and marquee event, the GQ Men of the Year Awards. In 2011, Mr Smith received industry recognition for his work on GQ Australia and was awarded Editor of the Year by industry body Publishers Australia.

Mr Smith holds a Bachelor of Business from the University of Technology, Sydney, with majors in marketing and communications. After graduating in 1999, Mr Smith embarked on a career in marketing in the magazine industry and worked through the ranks on titles as varied as Woman's Day, Good Medicine, Home Beautiful and Your Garden. By the age of 25, he held the position of marketing manager across the Australian Women's Weekly properties, including the monthly magazine, website, cookbooks and TV program Fresh.

He worked at FPC Magazines as strategic marketing manager and was then given an opportunity to move into an editor's role on Fresh Weekly magazine. Mr Smith was part of the launch team of men's sport and lifestyle title, ALPHA and worked his way to Deputy Editor before moving to NewsLifeMedia’s GQ Australia in 2008.

In the first year of his editorship of GQ Australia, readership increased by 110%, subscriptions increased by 36% and total retail sales increased by 20%. In his second year, Mr Smith launched GQStyle as a means to cater to the increased interest in men's fashion in Australia and to increase GQ’s market share of luxury advertisers. 2010 saw him introduce GQ.com.au and be one of the first magazine editors in Australia to take full editorial control of both magazine and online properties.

In 2011, News Ltd identified Mr Smith's leadership potential, selecting him along with 17 other employees from across the News Ltd businesses to participate in its much-revered Leadership Development Program.

Damien Woolnough

Damien Woolnough

Deputy Editor, ELLE Magazine

Damien Woolnough is the Deputy Editor of Elle. He has worked as the fashion editor of The Australian, as editor of Vogue.com.au and fashion news editor of Vogue Australia, Features Editor of InStyle and has written for Harper’s Bazaar, Wish, Shop ‘Til You Drop, GQ and Men’s Style.


Sarah Oakes

Sarah Oakes

Editor - Daily Life

Sarah Oakes is the editor of Australia's largest website for women, Daily Life and the editorial director of digital step-outs at Fairfax media which includes the websites The Vine, Essential Kids, Essential Baby and Life and Style. She is a magazine veteran who has edited seven titles including Sunday Life, CLEO and Girlfriend. In 2004 she was the youngest person to ever receive the Magazine Publisher's Award for Editor of the Year. As a freelance journalist Sarah's work has appeared in The Sydney Morning Herald and The Sunday Telegraph.

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