What Media Want


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19th Jul 2011

6:00pm - 8:30pm

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Shelbourne Hotel - Altitude Bar

200 Sussex Street
Sydney NSW 2000

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    Getting your brand cut-through in the media is essential to succeeding in PR. Yet, for many PR and marketing professionals, impressing editorial gatekeepers and getting a pitch ‘across the line’ remains a constantly challenging task!

    Our July 19th Networx event, What Media Want, will welcome three top decision makers from 2Day FM’s Kyle and Jackie O Show, Cosmopolitan magazine and Fairfax join to our panel. They’ll share their insider tips on the do’s and dont’s of media relations, including:   ·         The perfect phone pitch ·         Writing press releases that get read ·         Writing emails that don’t get deleted ·         Organising successful launch events ·         Approaching print or broadcast journalists via Twitter


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Here’s a sneaky peek at the speakers for this event.

Bruno Bouchet

Bruno Bouchet

The Kyle & Jackie O Show - Guest & Talent Producer If you’ve ever wondered just what it takes to get coverage on Australia’s most popular breakfast radio show, from arranging an interview to responding to a particular topic or issue, now’s your chance! Bruno Bouchet has been the Guest and Talent Producer on The Kyle & Jackie O Show for the past 2-years, booking such guests as Lady Gaga, Angelina Jolie, Johnny Depp, Justin Bieber, Sir Elton John and Jennifer Aniston. Previous to that he was the Executive Producer of Mix 106.5. Bruno Bouchet is the Guest & Talent Producer on “The Kyle & Jackie O Show.” Previous to that he was the Executive Producer at Mix 106.5 Sydney as well as the EP of the 97.3FM and 4KQ breakfast shows in Brisbane.   His background was initially in news and talkback – where he was the Executive Producer of the 4BC Brisbane breakfast show, as well as a producer on “A Current Affair.”   He’s a 1-time winner 4-time finalist for the “Australian Commercial Radio Awards.
Dan Kaufman

Dan Kaufman

Editor (Fairfax)/Author/Lecturer

Dan Kaufman has been a journalist and an editor for over 17 years. He writes for The Sydney Morning Herald and The Age (mainly for Metro, Drive Life and Travel) and publishes Bar Zine (barzine.com.au), which reviews Sydney bars.Dan previously edited a number of SMH sections including Travel, Icon, Radar and Health & Science. Before the SMH he wrote for and edited a range of lifestyle and computer magazines.  

Dan is the author of Dealing with Grumpy Editors, an ebook from http://mediasurvival.com that looks at how to write press releases, what kind of stories editors are after and what the common mistakes are when pitching to editors and journalists.   Dan also teaches journalism and communications at UTS, in addition to teaching private and corporate workshops on editing copy and publishing online.  
Nicole Adolphe

Nicole Adolphe

Cosmopolitan magazine - Fashion Director

In a career that spans over 18 years, Nicole Adolphe has worked on many of Australia’s most popular womens fashion and lifestyle magazines. Like many people in this industry she started her career with an internship at ELLE magazine, afterwards moving into a Fashion and Beauty Writer role at Studio Magazines (which encompassed Studio Collections, For Men, Brides and Bambini). Nicole was Dolly Magazine’s Beauty Editor for six years before crossing over into Fashion, moving to CLEO magazine as Fashion and Lifestyle Editor, and working across major projects like CLEO Bachelor of the Year, celebrity shoots, main fashions and street style pages. Nicole worked on the relaunch of ACP’s Good Health magazine, shooting covers and fashion stories and she is currently the Fashion Director at Cosmopolitan Magazine, Australia’s leading womens fashion and lifestyle magazine. Each month Nicole oversees the production of over 45 fashion pages in Cosmo, including arranging overseas photo shoots, celebrity shoots and styling fashion shows for events.

Melissa Singer

Melissa Singer

The Sun-Herald - Chief Of Staff

After cutting her teeth in women's magazines and community news, Melbourne-born Melissa packed her bags for the Sunshine State in 2007 to join Fairfax as news editor of brisbanetimes.com.au, where she also helped establish The Sun-Herald's Brisbane bureau. In 2009, she moved to Sydney to join The Sun-Herald as chief-of-staff on a 12-month contract. Last year, she tackled subjects ranging from dodgy guttering to organic farming as the Sydney Morning Herald's consumer affairs reporter, before returning to chief-of-staff's chair at The Sun-Herald last October.

Melissa was the 2006 winner of the Pacific Area Newspaper Publishers' Association's Hegarty Prize and travelled to the United States and Canada in 2007 as part of her prize. When she's not chasing stories or pursuing her side passion of travel and food writing, Melissa can be found doing laps at Bondi Icebergs or Ian Thorpe Acquatic Centre.

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