What Media Want

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23rd Aug 2012

6:00pm - 8:30pm

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Kit & Kaboodle

33-37 Darlinghurst Road
Potts Point NSW 2011

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    Getting your brand cut-through in the media is essential to succeeding in PR. Yet for many PR and marketing professionals, impressing editorial gatekeepers and getting a pitch ‘across the line’ remains a challenging task!

    How successful are your pitch angles? Are your media releases even getting read by the media? And how many journalists take your phone calls? Knowing what the media want (and don’t want) could hold the key to improving your success rate when securing coverage for your client or brand.

    This month, Networx invites four media guests to share their likes and dislikes, experiences, advice and insights into how PR practitioners can be more effective in working with media.

    Our Media Panel includes:

    • Tom Ivey, Nova 96.9 Breakfast Producer
    • Kate Calacouras, News.com.au editor
    • Lisa Brown, A Current Affair Producer
    • Katarina Kroslakova, AFR Life and Leisure Editor 

    Topics covered include: 

    • The best way to pitch a story
    • Insights into which media releases get read and how to spare yours from being instantly deleted
    • Launch events – feedback and tips to secure media interest
    • Media’s preferred modes of communicating with PRs
    • Social Media – When is it OK to contact the media via Twitter & Facebook?
    • Want to know more? – Submit a suggested question for our panellists via Twitter @NetworxSydney  and use the hashtag #nxsyd 

    Who Would Benefit From Attending:

    • PR professionals, including Account Managers, Consultants, Assistants and Interns
    • Business Owners and Directors 
    • Marketing & Communication Executives


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Here’s a sneaky peek at the speakers for this event.

Tom Ivey

Tom Ivey

Producer for the Fitzy and Wippa Show, Nova 96.9

Tom Ivey has produced FM radio shows in every State in Australia. He began his media career working at Fox FM in Melbourne in 2002. Tom has worked with Southern Cross Austereo’s breakfast shows in Sydney (The Kyle & Jackie O Show), Brisbane, Adelaide & Perth, however most recently he has been working with dmg (Nova) in Melbourne & Sydney. Tom is currently the Executive Producer of Fitzy & Wippa – Nova 969’s breakfast show.

Lisa Brown

Lisa Brown

Producer, A Current Affair

Do you want to know how to get your product or client on one of Australia’s highest rating television current affairs programs? Lisa Brown from Channel Nine’s A Current Affair will share what makes for compelling viewing and what story ideas generate interest. With several years experience as a producer on both A Current Affair and Mornings with Kerri Anne, Lisa knows which story angles will make the cut and what’s required to even be considered.

Katarina Kroslakova

Katarina Kroslakova

Editor, AFR: Life and Leisure

Are you having trouble getting the media to respond to your pitches? As the editor of one of Australia’s most widely read newspaper inserts, Katarina receives countless pitches every day. Learn what makes the winning pitches stand out and what you can do to get Katarina interested in covering your brand.

Kate Calacouras

Kate Calacouras

Afternoon News Editor, news.com.au

Kate has worked in ‘instant response’ media for a majority of her career – first as a radio producer/reporter, and now online. Working in places as diverse as the BBC in London to the NT News in Darwin, she now finds herself driving news.com.au each afternoon – selecting which stories make the cut, and giving each story news.com ‘flavour’. She prefers stories you can tell in a few words – but leave you desperately wanting to find out more.  “Man hit by flying dildo” was a particular favourite.

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