Viral and Word-of-Mouth Marketing

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4th May 2010

6:00pm - 8:00pm

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Kent Street Living Room, The City Hotel

Cnr King St and Kent St
Sydney NSW 2000

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    Word of mouth remains the oldest and most potent means of marketing. So just how do you inspire that highly valuable consumer-to-consumer communication?

    At our May Networx event, you will hear from four marketers who have each utilised the power of viral and word of mouth marketing in their own unique way to create campaigns that have sparked conversations and increased brand awareness.

    Our panel of speakers includes:
    Helen Luong, Digital Strategist, Jack Watts Currie, developed a digital strategy for Discovery Channel's Shark Week campaign that resulted in over two million views and a whole host of good PR. Most important of all, she did all this with a media budget of zero dollars!

    Paul Walker, Group Account Director, Maverick, has worked on grassroots campaigns and experiential activity for clients such as Toyota, Nestle, NRMA and Target. One recent project saw Maverick construct mini Target stores inside children's play centres, giving mums the opportunity to shop while the kids enjoyed the play areas. Positive word-of-mouth about these pop-up shops quickly spread through mothers networks, schools and social networks.

    Lukas Picton, Social Media Strategist, Text100, implemented a flashmob stunt at Bondi Beach to help launch Flip minoHD video cameras in Australia. The video hit YouTube soon after, attracting over 420,000 views. Following the link to see the stunt for yourself!

    Lachlan Williams, Communications Strategist, Razor, collaborated with Text100 on the Flip flashmob and has implemented other viral campaigns for clients such as Electronic Arts. One such project involved placing a job ad on SEEK for "a team of elite assassins to join the fight for mankind" to promote the game, Mass Effect 2.

    Please join us for this exciting event at the stylish Kent Street Living Room at The City Hotel. Tickets are $60, which includes a complimentary drink on arrival, canapes and the chance to win fabulous lucky door prizes.

    Book online today and enjoy an entertaining evening with plenty of networking opportunities and expert advice!

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Here’s a sneaky peek at the speakers for this event.

Helen Luong

Helen Luong

Digital Strategist, Jack Watts Currie

Helen kicked off her advertising career at Singleton, Ogilvy and Mather on the IBM® account working across all mediums and communications for one of the world's biggest brands. Here she began to specialise in digital, working on one of Australia's first video eDM campaigns as well as managing IBM's Upload campaign, Australia's first ever completely virtual summit involving over 1,000 CEOs and CIOs from industry leading companies.

Helen started at Jack Watts Currie in 2008, working on clients such as ING Direct, NRMA, Discovery Channel and Nudie. In December 2009 she developed the digital strategy for Discovery Channel's Shark Week campaign which went on to become one of their most successful digital campaigns with over 2 million views worldwide.

Recently she developed the strategy for Discovery Channel's Season 4 launch of Man Vs Wild which extended through press, online, social media and experiential, resulting in 130% growth in audience from last season.

Paul Walker

Paul Walker

Group Account Director, Maverick Marketing & Communications

Paul has been described by his friends and colleagues as too restless and inquisitive for his own good. This has been reflected in a marketing career that spans over 15 years and has taken him to two continents, working during that time on every conceivable category and for one particular stint even putting his client cap on.

With experiential marketing seen as the final frontier, Paul accepted a job at Maverick Marketing & Communications four years ago and has been advising the likes of Toyota, BigPond, Pernod Ricard, Nestle and Coke on everything from strategic development through to execution for their engagement marketing campaigns ever since.


Lukas Picton

Lukas Picton

Account Manager and Social Media Strategist, Text100

Lukas has been with the Sydney bureau of Text 100 since May 2006 and has driven public relations campaigns for several multinational companies including Adobe, IBM, Lenovo, Plantronics, Symantec, Cisco and SanDisk.

Lukas is also Text 100 Sydney's social media strategist and has helped the agency gain a strong reputation as a leader in this rising field of digital PR. As social media strategist, Lukas provides social media training to staff in Australia and throughout the region and frequently represents the agency at local industry training sessions and events as a guest speaker.

His campaigns have been nominated in the Public Relations Institute of Australia Golden Target Awards for Excellence as well as the Asia Pacific PR Awards.

Lachlan Williams

Lachlan Williams

Communication Strategist, Razor

After graduating from UTS in 2004, Lachlan ventured into the workplace spending 5 years at Mediaedge:cia working his way into a communication planning role.

He has recently moved to Razor, where he works as a Communication Strategist on clients such as EMI, Alberto Culver, Jim Beam Brands and Stuart Alexander.

He has also been tutoring two advertising subjects back at UTS for the past 4 years taking his industry knowledge and priming the next generation of communication practitioners for their entry into the world of advertising and communications.

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