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Storytelling is a skill that many in PR and marketing claim to possess, and it lies at the heart of communicating with audiences. At the August 4 Networx, we explore the evolving media landscape and the ways that changes in the media have impacted brands and the way that they communicate their stories.From the increased focus on digital platforms, to brand as media publisher, through to the opportunities for brands to partner with media outlets on content, we’ll discuss engaging with audiences through storytelling in all of its forms. Gain tips on pitching stories to journalists, learn more about the benefits of content marketing through owned media and achieve a better understanding of the ROI that can be achieved for clients through branded content. Speakers include Emily Kerr, Digital Managing Editor across the Young Women’s titles at Bauer: Cosmopolitan, Cleo, Dolly, Shop Til you Drop, Ian McClelland, Managing Director of Guardian Australia and Amy Wagner, Public Relations Manager of Blackmores.
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Our 'Storytelling' event is only one more sleep away! Make sure you've secured your tickets by close of business today. We look forward to seeing you there ! http://networxevents.com.au/sydney/event...
Here’s a sneaky peek at the speakers for this event.
Ian McClellandManaging Director, Guardian Australia
Ian McClelland is Managing Director of Guardian Australia and is responsible for all commercial and operational aspects of the Guardian’s Australian business.
Ian’s previous position was advising FremantleMedia Australia’s regional CEOs with their digital strategy and business development. He was previously Senior Vice-President of New Media for RTL Group, Europe’s largest entertainment network, and worked for eight years at Turner Broadcasting, a company whose assets include CNN, TCM and Cartoon Network. Ian started his career as a founder of one of the first web agencies in the UK, Wax New Media.
Emily KerrDigital Managing Editor, Bauer: Cosmopolitan, Cleo, Dolly, Shop Til you Drop
Emily started out her career in London on the launch of the UK’s most successful teen magazine – We Love Pop (think Smash Hits meets DOLLY). For the past two years she has been making her way around Bauer Xcel Australia, first on cosmopolitan.com.au, to covering the Woman’s Day site over royal baby mania, then heading up the CLEO website for six months, before returning to Cosmopolitan as Online Editor in February 2014. Since June she has added the rest of the Young Women’s Lifestyle portfolio (CLEO, DOLLY and SHOP Til You Drop) to her duties as Digital Managing Editor. Cosmopolitan exploded from 2.5million to 10million PVs in her first year running the site and she also grew the largest Facebook audience of any women’s lifestyle media brand in Australia.
Amy WagnerPublic Relations Manager, Blackmores
Amy Wagner is the Public Relations Manager for Blackmores and is responsible for the publicity, communications and crisis management of consumer based content, as well as the management of their comprehensive sponsorship portfolio.
Amy was previously the Beauty Publicist for multi-national cosmetics company Revlon where she worked across multiple brands and including Revlon (cosmetics, beauty tools, fragrances), Mitchum Deodorant, Almay Cosmetics and Sinful Colors. Amy has also been responsible for supporting the PR portfolio of lip care brand Blistex and Australian skincare company Ultraceuticals.