Media's Toughest Gatekeepers

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18th Feb 2013

6:00pm - 8:00pm

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Tilbury Hotel

12-18 Nicholson Street
Woolloomooloo NSW 2011

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    THIS EVENT HAS NOW SOLD OUT! Please keep an eye out for details on our March 27th event, Zero Budget Marketing.

    When did you last secure a TV interview, spark talkback conversation or feature in a highly sought after magazine editorial? We've invited some of the media toughest gatekeepers to share their tips and tricks for getting your story covered in 2013.

    Sunrise2UE, InStyle and real living magazine join Networx on 18 February 2013 for a media discussion entitled, Media's Toughest Gatekeepers.


    So if you're having trouble getting the media to respond, or you want to expand your network of marketing and media contacts, please join us after work at The Tilbury Hotel, Woolloomooloo for our first Networx for 2013! 

    Our Media Panel includes:

    • 2UE Breakfast Content Manager, Sophie Onikul will reveal what it takes to get your brand or client talked about on breakfast radio, and expand on the new Breakfast show presented by Ian Dickson and Sarah Morice.
    • Sunrise Supervising Producer, Paul Richards will discuss how he decides what stories make the cut and what Sunrise looks for in a great TV story.
    • real living Editor, Deborah Bibby will divulge how magazine editors prefer to work with PRs and marketers, how the monthly deadline cycle works and how you can maximise opportunities along the way!
    • InStyle Editor, Kirsten Galliott  will expand on what gets included and what doesn’t in the leading fashion magazine. She’ll also impart advice based on her wealth of experience across print and TV, which includes editing the (sydney) magazine.        

    Topics covered include:

    • How to get noticed in the communication onslaught that swamps journalists, editors and producers?
    • The common, and not-so-obvious mistakes that hinder the success of your pitch.
    • Advice for managing a media crisis.
    • Social media - ways to effectively pique the media's interest.
    • What's relevant in 2013?

     Want to know more? – Submit a suggested question for our panellists via Twitter @NetworxSydney and use the hashtag #nxsyd

    Who Would Benefit From Attending:

    • PR professionals, including Account Managers, Consultants, Assistants and Interns
    • Business Owners and Directors
    • Marketing & Communication Executives
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Here’s a sneaky peek at the speakers for this event.

Paul Richards

Paul Richards

Supervising Producer, Sunrise

Paul Richards has been the Supervising Producer at Sunrise for three years.  In charge of editorial content for Australia's number one breakfast tv show, he is responsible for 15 hours of television a week. Career highlights include leading the coverage of major news events like the Queensland floods and Kevin Rudd's overthrow as Prime Minister, along with organising the show's week-long broadcast in Hawaii in 2011. Paul has been working at Channel 7 for 11 years and prior to Sunrise he worked as a producer in news, including running the network's 430 News bulletin after it was launched during the Iraq War. Before working in television he was a reporter and newsreader on 2UE and 3AW.

Sophie Onikul

Sophie Onikul

Breakfast Content Manager - 2UE Radio

Sophie Onikul is the Breakfast Content Manager of Dicko and Sarah on 2UE.

Prior to that Sophie was the Executive Producer of 2UE Drive with Paul Murray after a shift from 2GB where she was the EP of The Ray Hadley Morning Show in Sydney. She worked with Ray for five years on the Morning Show, produced the Continuous Call Team and was responsible for 2GB's coverage of the 2008 Beijing Olympic Games.

Sophie started her radio career on-air as part of the launch of Sydney's FBi 94.5. Since then she's worked on-air at Campbelltown's C91.3, on-air and in creative at Hobart's 100.9 Sea FM and as a producer at the station formerly known as Vega 95.3 in Sydney.

Sophie has worked in radio for 10 years. 

She has been an Australian Commercial Radio Award Finalist twice for Best Show Producer - Talk/Current Affairs.

Sophie is a graduate of the Australian Film Television and Radio School and returns regularly to lecture and mentor radio students.  

Deborah Bibby

Deborah Bibby

Editor - real living magazine


Deborah Bibby is editor of real living magazine - voted APA Best Homes and Food magazine 2008. Awarded Bauer Media Magazine of the Year 2013.

Deborah launched real living 7 years ago after a successful career editing numerous titles in Australia and the UK. Deborah’s editorships have included: Fashion editor Cleo magazine; editor Dolly magazine; editor Look Now magazine [UK] and editor-in-chief Follow Me and FMG magazine. Deborah has also worked as a freelance stylist and writer for Inside Out and fashion stylist for The Australian Weekend magazine.

Deborah studied Fashion and Textile Design at SydneyCollege of the Arts and prior to completion was offered her first job on a fashion magazine.

Deborah appeared as a host on the design segment for Channel Nine’s MyHome TV lifestyle show in 2008 and as a guest judge on Channel Nine’s HomeMade interior design TV show 2009.


Kirsten Galliott

Kirsten Galliott

Editor - InStyle Magazine

Kirsten Galliott has been editor of InStyle magazine since October 2012. A journalist for over 20 years, Galliott began hercareer on Who Weekly before going on to edit B Magazine for Pacific Magazines and Sunday Life and the(sydney)magazine for Fairfax Media. She has also been the fashion editor for Sunrise on the Seven Network, consulted to the SBS television program TwentyFourSeven for Hal McElroy Media and is a regular reviewer for The Sydney Morning Herald Good Food Guide.

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