Social Media Strategies

Join the Conversation


9th Oct 2012

6:00pm - 8:30pm

Add to calendar

Shelbourne Hotel

200 Sussex Street
Sydney NSW 2000

Open map
  • More event details

    Have you been wondering how to make social media work for your brand?  Do you have a Facebook or Twitter page but aren't sure if you're doing everyting thing you can to maximise their presence. 

    Do you want to know how to make your social media strategy more of an online interactive community, opposed to just an online advertising platform? Join us for our TuesdayOctober 9 Networx event at The Shelbourne Hotel as our panel of experts discuss all things social media and provide you with insight into how to create the best social media strategy for your company or client.

    Joining our panel will be James Griffin, social media analyst and partner of Social Media Intelligence Firm SR7. James will address the current social media climate and will delve into the risks of using Facebook and Twitter and how to manage negative feedback or crisis situations. 

    Lisa Messenger, the Owner and Creative Director of The Messenger Group will share her tips for better Facebook and Twitter pages and how to effectively engage with your customers through social media. Learn if all brands should be embracing social media and what platforms would benefit some businesses more than others. 

    Karalee Evans, Digital Head of Text100 and the woman who uncovered footy player's tweet to the PM will discuss the best ways to incorporate social media into your communications mix. 

    Finally, Douglas Nicols, Creative Partner/Owner at The Works, will share his experience behind successful social media campaigns including Jim Beam and ACT Tourism's 'The Human Brochure'.

    Our Media Panel includes:

    • Karalee Evans, Digital Head of Text100 and the woman who uncovered footy player's tweet to the PM. 

    • Douglas Nicol, Creative Partner/Owner at The Works, the agency behind successful social media campaigns including Jim Beam and ACT Tourism's 'The Human Brochure'.

    • James Griffin, Partner of SR7, specialists in Social Media intelligence, research, strategy and execution. 

    • Lisa Messenger, Owner and Creative Director of The Messenger Group and author of Social Media to Boost Your Brand.   

    Topics covered include: 

    • What to consider when developing social media strategies, including content, imagery, spokespeople and competitions. 
    • How to manage a crisis situation and negative feedback from your Facebook Fans or Twitter Followers. 
    • Learn which social media platforms should you be using.
    • Tips and tricks for better Facebook and Twitter pages.
    • The future of social media - what will be the next big thing

    Who Would Benefit From Attending:

    • PR professionals, including account directors, managers, coordinators, and PR consultants and coordinators
    • Digital strategists and social media managers
    • Marketing and communication professionals 
  • Activity
  • Sponsors
  • Speakers
  • Attendees

Here’s a sneaky peek at the speakers for this event.

Lisa Messenger

Lisa Messenger

Owner and Creative Director - The Messenger Group

Lisa Messenger is Owner and Creative Directorof The Messenger Group and has worked globally in events, sponsorship,marketing, PR and publishing. Messenger Interactive, the social media arm of The Messenger Group, helps businesses understand what the buzz is all about and essentially, how social media can work for you. Since her first book, 'Happiness Is...' Lisa has authored and co-authored a further 16 books and The Messenger Group (now comprising seven businesses) has custom published more than 350 books for companies and individuals.


Messenger Interactive aims to:

  • Build an effective online campaign that is specifically tailored to your business’ objectives
  • Implement the initial start-up and management of your business’ profiles
  • Increase page traffic across all social media
  • Measure interactive and conversions


James Griffin

James Griffin

Partner - SR7

In conjunction with Aon, James has worked in the field of social media risk since 2010. Through his company SR7, James has assisted companies such as KPMG, Pfizer, GE, CNBC Asia, Radisson Hotels and Russell Investments with their social media activities. 

James' business SR7 is the leading social media intelligence provider and is the difference between ‘social media monitoring’ and ‘social media intelligence’. Its intelligence and reporting gives clients, whether they are a corporate client or public relations firm a comprehensive understanding of their social media footprint.They allow organisations to effectively mitigate against social media brand damage and capitalise on the vast social media opportunities that exist. SR7 arms decisions makers with knowledge to effectively retain customers and attract new ones.

James is one of Australia’s most recognised authorities on social media intelligence and recenty featured on the ABC News and SMH for his expertise on social media. James is also an Adjunct Lecturer at the University of Notre Dame Australia, lecturing on social media and its impact on business. 



Douglas Nicol

Douglas Nicol

Creative Partner/Owner- The Works Sydney

Douglas started life in the world of direct marketing. His first client in 1989 was a UK company that sold rubber sheets to incontinent people via direct response advertising. In this environment you learn quickly how to get response and what creates a profitable sale. Douglas came to Australia and set up the first in-house direct marketing team at George Patterson with the team growing to over 70 nationally in just seven years. He was named Australian Direct Marketer of the Year for this missionary work in deepest darkest advertising land. Fast forward to today and Douglas is one of the owners and creative partners at The Works, an independent integrated advertising agency with a team of 60 where creatives are on the forefront of client business. The Works has grown fast and now counts Woolworths Everyday Rewards, Skoda, Jim Beam, Canadian Club, Virgin Money and ACT Tourism among its partners. Douglas is passionate about digital and social media marketing and is the driving force behind The Datafication Project which delivered the first comprehensive research study on how and why Australians use Twitter.  You can follow him on Twitter @MongrelMarketg.


Karalee Evans

Karalee Evans

Digital Head - Text100

Working as a Communications and public relations professional for a decade, Karalee is Text 100’s Senior Director and APAC Digital Strategist. Passionate about effective and transparent communication and the future of the PR industry and advocating the use of social media and online engagement as part of the communications mix, Karalee has developed successful communications models for the corporate, non-profit and government sectors.

Starting out in public relations consulting, Karalee transitioned to in-house public relations and marcomms roles, including working as a Senior Victorian Government advisor which involved a state election and a number of major transport incidents. With an emphasis on strategic thinking and continuous measurement and evaluation, Karalee has advised many industries on best-practice communications, from media relations to crisis management and community consultation to online engagement.

Prior to Text 100, Karalee was the Social Strategy Manager at Amnesia Razorfish in which she led the social media team across strategy, execution, analytics and brand management. Karalee regularly advises clients on strategic thinking and planning for digital and social media.

Presenting at conferences and regularly writing and commenting in opinion media, Karalee has a keen interest in the evolution of communications and sociology and the emerging relationship with the convergence of media.

Please login to view the attendee list.