Social Media Now

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6th May 2014

6:00pm - 8:30pm

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Shelbourne Hotel Level 3

200 Sussex St
Sydney NSW 2000

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    Optimising social media to engage with audiences has become vital for the brands we manage and a key component in any communications strategy. If you’d like to learn more about maximising social media for your brand, then join us on Tuesday 6 May at the Shelbourne Hotel for Social Media Now. We’ll be speaking to a panel of industry experts on the role of social in the marketing mix, and on the latest innovations in this rapidly changing digital arena.

    We’ll discuss a number of innovative case studies, but will also ask our panel to offer insights into social marketing strategies that can be utilised across any brand or category – from those with big spends, to entrepreneurs and start-ups.

    Alongside broader strategy, we’ll look at practical tips on content creation and community management, and at what the latest changes in social mean for you – from the launch of Nielson TV Twitter ratings in Australia, to the changes in the organic reach of Facebook brand pages, to the ROI of social advertising.

    Our indsutry panel includes:

    • Pauline Linton, Social Media Creative at Edelman will discuss the role that social plays in a number of Edelman’s leading PR campaigns for clients including Samsung and Billabong.
    • James Fitzgerald, Program Director for Social Media Knowledge (SMK) has worked with brands that include Jetstar, McDonalds, NAB and Tourism Australia. James will share his top tips on creating a winning social media strategy, using social media more effectively, and integrating social into the broader marketing mix. 
    • Lorraine Murphy, Founder and Head of Relationships at The Remarkables Group will discuss the strategic use of social media and share insights into successful blogger and brand relationships in the Australian market. 

    Topics covered include:

    • Integrated campaigns and optimising social to amplify other activity

    • Driving market share through social

    • Content creation

    • Community management and audience engagement

    • Brands leading the way with innovative campaigns

    • The future of social 

    Who Would Benefit From Attending:

    • PR, marketing and advertising professionals, including Account Managers, Consultants, Assistants and Interns
    • Business Owners and Directors
    • Marketing & Communication Executives

    Want to know more? – Submit a suggested question for our panellists via Twitter @NetworxSydney and use the hashtag #nxsyd

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Here’s a sneaky peek at the speakers for this event.

James Fitzgerald

James Fitzgerald

Program Director, Social Media Knowledge

James Fitzgerald is Program Director for Social Media Knowledge (SMK). Previously based in the UK, James possesses a wealth of social media experience, having founded two of the UK’s hottest social media knowledge businesses, The Social Media Academy and Social Media Library (both part of the Firebrand Group of companies).

As SMK Program Director, James is responsible for devising and delivering all blue chip and corporate training programs. Between his work here in Australia, and previously in the UK, James has trained well over a thousand senior marketing and business decision makers on how they can use social media more effectively. James has created programs for, and trained, the likes of Jetstar, McDonalds, NAB, News Magazines, Tourism Australia, Pfizer, Panasonic, Austereo, Nandos, Saatchi and Saatchi, Ogilvy, etc. to name just a few.

James is fortunate to enjoy an unrivalled track record in training, consulting and delivering award winning social media strategies. This comes not only via having initiated the above, but also as a result of having launched award winning UK social media agency, onlinefire, which was acquired in 2009 by current UK PRCA Consultancy of the Year, Eulogy PR! onlinefire was one of the UK’s first pure play social media agencies, founded in 2005. James was responsible for devising and directing social media and online PR strategies for the likes of Panasonic, Virgin Mobile, Post Office, BBC Radio 5 Live, MTV, Wyndham Hotel Group, Comedy Central and Becks Beer. James was renowned for developing creatively engaging social media campaigns, nothing better illustrates this than his 2009 “30 Peas” social media campaign for Virgin Mobile. The campaign was awarded “Best Use Of Digital” at the 2010 CorpComms Awards. Prior to launching onlinefire James came from a traditional communications background, working with some of the UK’s leading agencies, including: Mandate, immediate future, JCPR, Good Relations PR, Wildfire and Bite Communications.


Pauline Linton

Pauline Linton

Social Media Creative- Edelman

Kicking off a communications and marketing career in the youth mental health sector means you quickly learn the importance of being real, relevant and useful. Since joining agency land, Paulie has worked on applying those same principles to the content and social media strategies of some Australia’s leading brands, including the likes of Samsung, Telstra, Adobe and PayPal.


Lorraine Murphy

Lorraine Murphy

Founder & Head of Relationships- The Remarkables Group

Lorraine Murphy is Founder and Head of Relationships at The Remarkables Group, the first dedicated blogger talent agency in Australia, which launched in May 2012 and now represents 18 leading bloggers.

Lorraine recognised a need for a coordinator of blogger and brand relationships in the Australian market and brings her background in PR, digital and communications strategy to assist brands in reaching their target audience by partnering with some of Australia’s most influential bloggers.

She created and managed campaigns in an eight-year career that began in Dublin, moved to London and ended up in Sydney.

Lorraine is an avid trend-watcher and participant in social media who lectures in the strategic use of social media at both the University of New South Wales and Sydney University.

Lorraine and The Remarkables Group have won several awards, including B&T Emerging Agency of the Year (2013), Australian Start-up of the Year (2013), 30 Under 30 (2012) and Women in Media (2013). She was also named one of BRW’s Five Young Entrepreneurs to Watch (2013) and one of Dynamic Business’s “Young Guns” of 2012. She has featured frequently in media, including The Project, Sunrise, Sydney Morning Herald and The Australian.

Lorraine has spoken at industry events including Mumbrella’s CommsCon, Problogger Training Day, Digital Parents Conference, Blogger Relations Forum and Beauty Bloggers Utopia. She leads training seminars for both bloggers and brands (including Telstra, L’Oreal, Flight Centre and Woolworths) as part of her mission to get blogger partnerships right.

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