Rules of Online Engagement

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27th Jul 2010

6:00pm - 8:30pm

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City View Lounge, World Square Pub

680 George Street
Sydney NSW 2000

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    So you've created a fan page on Facebook, you have a company blog, you've even started tweeting, but is this all it takes to ensure your brand gets noticed and talked about online?

    Find out what you can be doing to engage your customers at our July Networx event, Rules of Online Engagement. This event will look at ways marketers can involve and interact with audiences through online channels - whether it's social media, blogs or organic online communities. It will also look at strategies for encouraging customer loyalty and generating positive word of mouth for your brand online.

    The event will cover topics such as:

    • Strategies for online engagement
    • Building and fostering online communities
    • Making social media work for your brand
    • Blogger outreach and targeting online influencers
    • How to respond to negative noise

    Our panel of speakers includes:

    Michael Watkins, Director, mudo media who helped fashion brand, SUPRÉ build the largest and most engaged Facebook page in Australia. The SUPRÉ branded Facebook page now has more than 90,000 engaged fans who regularly comment and interact with the brand.

    Lorraine Elliot, Publisher, Not Quite Nigella
    is an expert in producing engaging online content. Her food and travel blog receives 120,000 unique readers every month and she is widely regarded as one of Australia's leading female bloggers.

    Brian Giesen, Director of Digital, Ogilvy PR has worked on numerous online engagement campaigns for clients such as Tourism Australia, IBM and Fosters. A recent campaign included launching KFC's Cayan Grill chicken burger, which involved outreach to existing fan groups on Facebook and running 'Cayan O'Clock' burger hour promotions.

    Join us at the City View lounge at World Square Pub on Tuesday 27 July from 6:00pm. Tickets are $60, which includes a complimentary drink on arrival, canapés and the chance to win a fabulous lucky door prize!

    Book online today and enjoy an entertaining evening with plenty of networking opportunities and expert advice.

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Here’s a sneaky peek at the speakers for this event.

Brian Giesen

Brian Giesen

Director of Digital, Ogilvy PR

Brian is an award-winning, founding member of Ogilvy's 360 Degree Digital Influence group and passionate word of mouth marketing practioner. Brian's team of Digital Influence Strategists use the power of personal media, technology, and public relations to create comprehensive digtial and word of mouth strategies for clients - including IBM, Fosters, Tourism Australia, Engineers Australia, TED Prize, Lance Armstrong Foundation and more.

Prior to moving to Sydney, Brian pioneered Ogilvy PR's internal social media training program which, trained the majority of the agency's North American staff directly, and helped develop a suite of training programs for clients.

Brian's previous roles at Ogilvy PR give him unusually strong perspective of the total digital landscape. As interactive marketing manager, Brian developed a deep expertise and passion in search marketing, interactive advertising, email marketing and digital PR programmes.

Lorraine Elliot

Lorraine Elliot

Publisher, Not Quite Nigella

Lorraine Elliott is the founder of the popular food and travel blog Not Quite Nigella. A former Advertising Media Strategist, she began the blog in September of 2007 after repeated suggestions from friends and family.

The blog features a new story every day with stories alternating between a cooking story, restaurant review and store visit. She also conducts interviews with chefs like Fergus Henderson, Donna Hay and Bill Granger and writes special features and behind the scenes stories on how food is made. There are also a number of travel stories as she crosses the globe finding interesting places to eat.

Her blog receives over 120,000 unique readers per month and over 320,000 page views per month making it the largest food blog in Australia. Since then, the popularity of the blog has given her the impetus to take it full time which she has been doing since January 2009.

Michael Watkins

Michael Watkins

Director, mudo media

Michael Watkins has been involved in social media since he was nineteen, when he built a backpacker based social network in 2004.  Many things have changed since then.  One thing that hasn't is his total fascination with how social media is changing not just marketing and advertising, but the entire world in general.

In 2007 he founded mudo media, a marketing agency with a focus on Facebook and social marketing and regularly blogs about both topics at

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