Maximise the Media

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30th Jun 2009

6:00pm - 8:30pm

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The Watershed Hotel

198 Harbourside
Darling Harbour NSW 2000

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    From Directors heading multiple accounts to PR Assistants climbing the career ladder, all communications professionals encounter challenges when liaising with journalists. Hear whether your pitches are cutting it when three senior media representatives from print, television and radio take to the stage at our June Networx, Maximise the Media.

    Our panel includes Sophie Onikul, Executive Producer of the Ray Hadley Morning Program on 2GB, GRAZIA magazine's Fashion Features Director Edwina McCann and Executive Producer of Mornings with Kerri-Anne, Jebby Phillips. During a 40 minute panel discussion, they will share their experiences of working with PR practioners and tactics that have grabbed their attention - for both the right and wrong reasons.

    So if you're hoping for a full turn-out at your next product launch, or looking for a fresh approach for an upcoming campaign, this event is for you.

    Our expert panel will share:


    •  The different criteria that shapes the agendas of print and broadcast media
    • The Do's and Don'ts of media relations
    • How to build strong media relationships
    • Top tips for pitching to the media
    • How to ensure your media release gets read
    • Media obligations - for exclusives, credits and publishing the story 

    Join us at The Watershed, Darling Harbour on Tuesday 30 June from 6:00pm. This event was a sell-out last year - so book today to ensure you don't miss out!

    This entertaining and informative evening will offer plenty of networking opportunities, expert advice and opportunities to ask questions.


    Sophie Onikul

    Executive Producer, Ray Hadley Morning Program

    Currently the Executive Producer of the Ray Hadley Morning Program, Sophie has worked in a variety of roles on the show for four years. A highlight was producing the Beijing 2008 Games for 2GB, which attained the highest-ever Ray Hadley Morning Program ratings in the station's history.
    Sophie has also worked with 2CH's Bob Rogers music program, Sea FM in Hobart, C 91.3 and FBi 94.5 in various on air, copywriting and voiceover roles.

    Edwina McCann

    Fashion Features Director, Grazia magzine

    Edwina McCann has seventeen years experience in the luxury fashion industry, which has included attending the international collections, every Australian Fashion Week, the creation of the Australian's first weekly fashion section and involvement in the launch of GRAZIA.

    Edwina rose through the ranks of Vogue and Harper's BAZAAR Australia within their fashion and beauty departments before joining the Australian in 2001, where she worked as Fashion Editor for seven years and was a member of the launch team and Senior Editor on Wish Magazine before joining the GRAZIA launch team in 2008.

    Jebby Phillips

    Executive Producer, Mornings With Kerri-Anne

    Jebby Phillips has worked in print, radio and television in Australia as a reporter, presenter, field producer, series producer and Executive Producer.  The television shows she has worked on include 11AM, Parkinson, Ten News, Newsweek, Australia's Most Wanted, Million Dollar Chance of a Lifetime, The Great Outdoors, Today and others.

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