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As we fight to keep our budgets intact in 2009, Networx will be exploring ways marketers can develop creative and successful campaigns without the million dollar spend attached.
Whether this means making full-use of social media or setting up partnerships with like-minded organisations to weather the GFC together - Networx in February will offer you plenty of practical, low-cost marketing tips that you can use in your campaigns right away.
Come and join us on Wednesday 25 February at The Fringe Bar in Paddington for our February Networx event entitled, Marketing on a Shrinking Budget. We are thrilled to have three great speakers to share their experiences of doing just that.
Our panel guests are Rani Haywood, who currently heads the Marketing Department of Sydney Theatre Company, Ruby Grennan, head of Marketing at triple j, and Claire Jobe, PR Director at Maverick Marketing & Communications, who managed PR for the annual moustache growing charity event 'Movember'.
Our February event will be hosted at The Fringe Bar, Paddington, and will examine:
- The most cost-effective communication tools marketers can use
- The most successful low budget campaigns our panelists have worked on
- The art of negotiating partnerships, sponsorships, contras, freebies....
- Creativity - is it more important now than ever?
- What to do when your client or boss wants to cut the marketing budget or postpone a campaign?
- Top tips for marketing on a shrinking budget
Head of Marketing, Sydney Theatre Company
With eight years' experience in arts marketing, Rani worked in the publishing industry before moving into the arts as a marketing consultant with boutique marketing agency JCM. At JCM she held clients across the arts, film and cultural sectors, including Glen St Theatre, Sydney Opera House, Sydney Harbour Federation Trust and Legs on the Wall. Rani has since worked in-house within the marketing teams of Edinburgh International Film Festival and Sydney Festival, and as Marketing Manager of Company B (Belvoir St Theatre) and the Australian Chamber Orchestra.
Marketing Manager, triple j
Ruby Grennan is a youth marketing specialist with 10 years' experience working in record companies and media. Currently she is Marketing Manager of national youth network triple j, and was previously Marketing Manager of Australia's most visited music website www.inthemix.com.au. Prior to working in media Ruby worked for the Powerhouse Museum on their digital education program, Virgin Records and independent record label Inertia. Ruby was also a Board Member for independent Sydney radio station FBI for 3 years.
PR Director, Maverick Marketing & Communications
A degree in PR and nine years in industry later, Claire talked her way into Maverick in early 2007 to set up the PR department. She stayed put for three days before flying to the Middle East to make the 2009 Formula 1™ Etihad Airways Abu Dhabi Grand Prix global media announcement.
Originally hailing from Blighty, but having now been a Sydneysider for almost four years, Claire is on a mission to get a PR idea she has created referred to by the Aussie media as "a world-first"...again.
With a BA(Hons) in Public Relations and subsequent experience across FMCG, gaming, tourism, gambling, alcohol, music, sports and charity clients, Claire is a multiple personality PR and absolutely refuses to take medication for it.
Marketing on Shrinking Budget
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Fringe BarVenue Sponsor
The Fringe Bar is one of Sydney's most iconic bars. Over the years Fringe has seen many changes and has had many face-lifts. Saved from becoming a retail space in 2005, it is now under new management and is boasting a new look and feel.
Situated on fashionable Oxford Street Paddington, The Fringe Bar is nestled amongst some of Sydney's finest shops and residences.
The Fringe's interiors reflect subtle European influences. With a bohemian feel throughout, guests can soak up the eclectic atmosphere in the Moulin Rouge inspired space. With space to cater up to 400 guests and special areas designed for intimate gatherings for 40 to 100 guests, The Fringe is versatile and flexible.
The professional and experienced staff will ensure that your event is a memorable one. Food and beverage packages can be tailored to any style of event and the friendly team can recommend entertainment and theming elements to really impress!Learn More