Managing a Brand's Social Media

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12th Aug 2013

6:00pm - 8:00pm

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The Spice Cellar

58 Elizabeth Street
Sydney NSW 2000

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Due to popular demand we have rescheduled this event for Monday August 12, at The Spice Cellar.

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    Have you been wondering how to make social media work for your brand?  Would you like advice on managing a crisis, creating content, generating fan engagement or insight into which platforms work best for different brands? 

    Then join us on Monday, 15 July at Spice Cellar for Managing a Brand's Social Media and hear from our panel of leading experts as they discuss all things social media. Gain insight into how to create the best social media strategy for your brand and learn how to make your Facebook, Twitter and Instagram pages more of an online interactive community, opposed to just an online advertising platform.

    Our Media Panel includes:

    • James Fitzgerald, Program Director for Social Media Knowledge (SMK) will discuss how to create winning content on social media in order to increase followers and better manage your brand's reputation. 
    • Douglas Nicol, Creative Partner/Owner at The Works, (the agency behind the recent study into Australians' use of Instagram) will share insights into world's fastest-growing social media platform and case studies of their work with brands on Instagram and other social media. 


    • Emily Knox, Social Media Strategiest at Deepend, will dicuss how to gather audience insights using social media and using social media beyond Facebook. 

    Topics covered include:

    • What to consider when managing a brand's social media
    • How to manage a crisis situation and negative feedback on Facebook and Twitter 
    • The best social media platforms for your brand
    • Insight into Instagram and how brands can use it better
    • Tips and tricks for better Facebook, Twitter and Instagram pages
    • The future of social media - what will be the next big thing

    Want to know more? – Submit a suggested question for our panellists via Twitter @NetworxSydney and use the hashtag #nxsyd

    Who would benefit from atttending:

    • PR, advertising and marketing professionals, including Account Directors, Managers and Executives, Assistants and Interns
    • Business Owners and Directors
    • Marketing & Communication Executives and Consultants

    Win amazing lucky door prizes!




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Here’s a sneaky peek at the speakers for this event.

Douglas Nicol

Douglas Nicol

Creative Partner/Owner- The Works Sydney

Douglas started life in the world of direct marketing. His first client in 1989 was a UK company that sold rubber sheets to incontinent people via direct response advertising. In this environment you learn quickly how to get response and what creates a profitable sale. Douglas came to Australia and set up the first in-house direct marketing team at George Patterson with the team growing to over 70 nationally in just seven years. He was named Australian Direct Marketer of the Year for this missionary work in deepest darkest advertising land. Fast forward to today and Douglas is one of the owners and creative partners at The Works, an independent integrated advertising agency with a team of 60 where creatives are on the forefront of client business. The Works has grown fast and now counts Woolworths Everyday Rewards, Skoda, Jim Beam, Canadian Club, Virgin Money and ACT Tourism among its partners. Douglas is passionate about digital and social media marketing and is the driving force behind The Datafication Project which delivered the first comprehensive research study on how and why Australians use Twitter.  You can follow him on Twitter @MongrelMarketg.


James Fitzgerald

James Fitzgerald

Program Director, Social Media Knowledge

James Fitzgerald is Program Director for Social Media Knowledge (SMK). Previously based in the UK, James possesses a wealth of social media experience, having founded two of the UK’s hottest social media knowledge businesses, The Social Media Academy and Social Media Library (both part of the Firebrand Group of companies).

As SMK Program Director, James is responsible for devising and delivering all blue chip and corporate training programs. Between his work here in Australia, and previously in the UK, James has trained well over a thousand senior marketing and business decision makers on how they can use social media more effectively. James has created programs for, and trained, the likes of Jetstar, McDonalds, NAB, News Magazines, Tourism Australia, Pfizer, Panasonic, Austereo, Nandos, Saatchi and Saatchi, Ogilvy, etc. to name just a few.

James is fortunate to enjoy an unrivalled track record in training, consulting and delivering award winning social media strategies. This comes not only via having initiated the above, but also as a result of having launched award winning UK social media agency, onlinefire, which was acquired in 2009 by current UK PRCA Consultancy of the Year, Eulogy PR! onlinefire was one of the UK’s first pure play social media agencies, founded in 2005. James was responsible for devising and directing social media and online PR strategies for the likes of Panasonic, Virgin Mobile, Post Office, BBC Radio 5 Live, MTV, Wyndham Hotel Group, Comedy Central and Becks Beer. James was renowned for developing creatively engaging social media campaigns, nothing better illustrates this than his 2009 “30 Peas” social media campaign for Virgin Mobile. The campaign was awarded “Best Use Of Digital” at the 2010 CorpComms Awards. Prior to launching onlinefire James came from a traditional communications background, working with some of the UK’s leading agencies, including: Mandate, immediate future, JCPR, Good Relations PR, Wildfire and Bite Communications.


Emily Knox

Emily Knox

Social Media Strategist at Deepend

With over three years of experience within one of Sydney's leading creative digital agencies, and through her own personal consultancy, Emily specialises in the successful development of social media strategies based on insights and geared towards community creation, awareness, and engagement. 

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