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Over the course of recent events, Twitter has proven its capacity to engage millions of people worldwide on the same topic. Last week, the death of Osama Bin Laden generated nearly 3440 tweets per second, vastly eclipsing the Royal Wedding’s 300 tweets per second frenzy.
With these statistics in mind, can marketers afford not to integrate Twitter into their communications campaigns? If brands do use Twitter, should they try to drive conversations – or is it better to take a back seat and listen?
We will answer these questions and more at our June 7th Networx, ‘Joining the Twitter Conversation’.
- Kat Thomas, Managing Director of award-winning PR agency One Green Bean, who’ll talk about her agency’s hugely successful integrated campaigns with brands such as Levi’s and 42 Below vodka, which have used Twitter to create buzz and increase media coverage.
- Nic Christensen, Twitterati columnist for The Australian who reports on news, trends and other developments on Twitter worldwide, as well as being very active on Twitter himself.
- Jason Ilagan, Digital Media Producer at Austereo, creates online content for the likes of 2DayFM, its sister stations across Australia, Kyle and Jackie O, Fifi and Jules, Hamish and Andy, the Hot30 Countdown, and The Dirt.
You will learn:
- Tapping into existing conversations
- Creating new conversations and topics
- The Do’s and Don’ts of tweeting
- How to deal with negative comments
- Building followers
Joining the Twitter conversation
Join the Conversation#nxsyd
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Here’s a sneaky peek at the speakers for this event.
Kat ThomasManaging Director, One Green Bean
Kat fell into PR quite by accident. Having enrolled in a sports science degree at Exeter University in the UK, she slunk into the Admissions office after her first week, having come to the uncomfortable realisation that field sports and tracksuits weren’t her thing. After a flick through the university prospectus she stumbled upon public relations. With an appetite for the media and a natural ability to spin a fine yarn, Kat found her cause.
After graduating, Kat joined Manning, Selvage & Lee in London as an Account Executive. After a year, Kat moved to brand entertainment specialists Cake.
Kat spent five years working at Cake across various clients; activating Evian’s sponsorship of the Brockwell Lido in London; escorting media to LA to drive exposure for Channel 4, managing a national music tour for Budweiser, overseeing the mobile phone recharge initiative at the Glastonbury Festival for Orange and co-ordinating the PR for Nintendo across Europe.
Kat moved down under in 2004 and joined Sydney’s Spin Communications, where she led PR for a range of clients including eBay, PayPal, Visa, Lastminute.com.au, Reebok, Ben Sherman and Lacoste.
In May 2007 Kat joined forces with fellow Brit Anthony Freedman to launch One Green Bean, having enticed both Virgin Atlantic and Virgin Mobile to join them.
In the last three and a half years the agency has experienced huge growth, with One Green Bean now established as one of the largest specialist PR outfits in Australia, with a reputation for creating and executing everything from traditional editorial driving initiatives to experiential activations and campaigns designed specifically to engage consumers through social media.
As Managing Director, Kat takes a hands on role with a number of rostered clients, which include Unilever, IKEA, Nokia, Tourism West Australia, Toyota, LEGO, Coca Cola, Nestle and The Commonwealth Bank. In its short existence, One Green Bean has won numerous industry awards including B&T Emerging Agency of the Year and is currently AdNews PR Agency of the Year. Kat has presented key note speeches at the AMI annual conference, the B&T Digital Bootcamp and the Digital Marketing & Media Summit.
Nic ChristensenColumnist, The Australian
Nic Christensen is a journalist, radio producer and writes the Twitterati column in The Australian newspaper.
He has previously worked as a freelance journalist for Fairfax media – writing for The Sydney Morning Herald and The Age.
In 2009, his investigation of Chinese businessmen Dr Chau Chak Wing outed the Chinese born billionaire as the biggest foreign-based donor to Australia’s political parties.This investigation saw him awarded Student Journalist of the Year by the Walkley Foundation in October 2009.
He is also currently the editorial producer of the The Australian's upcoming video/online series Shaping Our Future.
Jason IlaganDigital Content and Video Producer, Austereo
Jason Ilagan is a Digital Media Producer at Austereo, creating online content for the likes of 2DayFM, its sister stations across Australia, Kyle and Jackie O, Fifi and Jules, Hamish and Andy, the Hot30 Countdown, and The DirtOver the past six years Jason has covered countless radio campaigns, red carpets, concerts and major entertainment events as a digital producer, photographer, video editor and blogger. He first cut his digital media teeth at Ogilvy Interactive working on projects for Nokia, Nestle, Qantas and IBM. Jason has worked with celebrities from A to Z, film, television and record companies and everyone in between. Beyond Austereo's on-air and online properties, Jason's videos and photos have also appeared on Channel Seven, Network Ten, MTV, Amnesty International and Rolling Stone.