Joining Forces

Join the Conversation


16th Jun 2015

6:00pm - 8:30pm

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The New Hampton Hotel

9-15 Bayswater Road
Potts Point NSW 2011

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    From a start-up Sydney agency that ‘match makes’ brands in minutes, to a cult gelato company collaborating with UBER, HBO and Dropbox, we look at the power of ‘Joining Forces’ at Networx on 16 June. 

    Find out how marketers can work with brands, events, media and personalities to propel their brand forward. Learn how integrating a product into a TV show like House Rules can deliver $$ at retail, hear how Australian icons Blinky Bill and Gumnut Babies feature in new fashion and food campaigns, and discover how you can shave 4 hours down to 4 minutes when sourcing your next brand collaboration.    Our four speaker panel will share their experience and expertise in brand partnerships, and offer advice on how to get started, negotiation ‘101’ and measuring success.     The panel will discuss: • Identifying the right partnership for your brand • Working with ambassadors and talent • Brand integration and product placement  • ROI on brand partnerships  • Negotiation tactics  • Crisis management    Your ticket includes a complimentary drink on arrival, canapés and the chance to win lucky door prizes!   Join us at the New Hampton Hotel, Potts Point on Tuesday 16th June at 6.00pm!  
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Here’s a sneaky peek at the speakers for this event.

Sarah Howie

Sarah Howie

Integration Manager, Channel Seven

With over 10 years in the media industry, Sarah is an experienced and competent media professional with knowledge on all aspects of multi-platform solutions for clients in print, magazine, radio, digital and TV.  Her areas of expertise include strategic marketing, creative thinking and branded content. 

Sarah has worked in radio for 10 years starting as an on-air announcer, voiceover artist and creative writer before becoming a specialist on the integration side of the business at Nova Entertainment. With roles including project management, sponsorships, integration and brainstorming using the DeBono method as well as leading a team. One of her biggest successes was working on the MLA Lamnesia Australia Day campaign with Sam Kekovich, which culminated in a branded content TV program on Australia Day 2014, hosted by some of Australia’s most popular comedians on Network 10. 

Sarah Howie is currently the Integration Manager on Chanel 7’s House Rules, one of Australia’s most popular reality TV series, leading a team to secure & manage Integration opportunities that suit the requirements of the program in an authentic way.  

Jessica Ruhfus

Jessica Ruhfus

Founder and CEO, Collabosaurus

Jessica Ruhfus is the Founder & CEO of Collabosaurus, an online match-making platform for brands. Her passion for creative brand experiences moved her from a background in fashion PR and small business marketing to developing a partnerships platform for brands of all sizes. She believes that business collaborations are necessary to build a modern business and has proven the concept with the growth of Collabosaurus.

Collabosaurus is an online match-making platform for brands to source valuable, effective strategic collaborations. Collabosaurus matches brands together based on target market, marketing goals and collaboration type anonymously to ensure incredible marketing exposure for both parties. The idea behind Collabosaurus came from a need for B2B support and the valuable nature of cross promotion techniques (as well as, unbelievably, the rise of Tinder). Mutually beneficial, effective brand collaborations are now easy to find!


Francis Coady

Francis Coady

General Manager, Merchantwise

Francis will share how the licensing and brand agency forges strategic alliances between the entertainment properties they represent and leading consumer brands in the ANZ market. He will discuss the recent May Gibbs’s Gumnut Babies inspired collection by Romance Was Born at Mercedes Fashion Week in Melbourne and the current Sunbeam Sultanas brand partnership that ties into the re-launch of the loveable Blinky Bill and the impending release of Blinky Bill The Movie in Mid September.

Declan Lee

Declan Lee

Director & Co-Founder, Gelato Messina

Declan Lee is the Director & Co-Founder at Gelato Messina. Gelato Messina is one of the most prolific food businesses of our time. Declan believes for Messina, paid advertising is a “waste of money” but development of the brand is about partnering with like-minded brands on interesting projects. Recent collaborations include HBO, Gallery of NSW and Uber.

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