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From celebrity ambassadors to sponsorship deals, ‘joining forces’ is often a winning strategy for brands. But how do you identify the perfect fit for your brand, form and maintain a good partnership, and what can you expect from the other party? And of course, what happens if it all turns sour?
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Here’s a sneaky peek at the speakers for this event.
Mitch CatlinHead of Partnerships, Community & Media- Swisse
Mitch has been with Swisse for three years – looking after their brand, sponsorships, partnerships, ambassadors, events, community program and all media/PR/Corporate AffairsPrior to that he was with Myer for more than four years – also responsible for events, sponsorships, Partnerships, Media (PR and corporate affairs) Mitch was previously Media Director at Haystac Public Affairs – working with clients including ANZ, Toyota, GSK, City of Melbourne and Myer. He has also spent many years as a journalist with organisations including Seven Network, 3AW and 2UE.
Tara HayesCorporate Communications Manager- DHL
Tara manages external and internal communications as well as corporate social responsibility initiatives for DHL across Australia, New Zealand, Fiji and Papua New Guinea. She is also responsible for local activation of DHL’s sponsorships which include Mercedes-Benz Fashion Week Australia, Rugby World Cup 2015, Formula 1 and Surf Life Saving Australia and New Zealand.
Tara joined DHL in 2009. Prior to joining DHL, Tara worked as a reporter for B&T Magazine and Travel Weekly and in communications roles for Vodafone Australia and TelstraClear New Zealand.
Meredith FraserHead of Brand Partnerships, Shine Australia
Shine Australia is part of the Shine Group, one of the world's fastest-growing and most successful creators and producers of media and entertainment brands. Shine Australia’s slate represents the most exciting and popular programming on Australian free-to-air networks and pay TV channels – shows such as The Voice, MasterChef, The Biggest Loser, Australia’s Next Top Model, Beauty And The Geek, Aussie Pickers and Location, Location, Location.
Shine is now expanding into scripted drama – the first of these being the Seven Network mini series INXS: Never Tear Us Apart.
Meredith heads up the Brand Partnerships team, which is responsible for seeking partnerships with brands to satisfy the requirements Production, as well as overseeing the in-program product placement and integration of Network Sponsors and Production Partners across each show.
Before joining Shine Australia Meredith had an established history working in various Marketing, Sales, Sponsorship and PR roles for premium international household name brands including Scanpan cookware, Global Knives, and Victorinox.