Crisis and Reputation Management

Join us for a breakfast pow wow with Australia’s most coveted communication professionals

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Join us for a breakfast pow wow with Australia’s most coveted communication professionals who are highly experienced in working with organisation’s facing a public challenge to its reputation.

24th Oct 2016

8:00am - 9:30am

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Ivy Sunroom

Level 3, ivy 330 George Street
Sydney NSW 2000

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Our breakfast panel will come together to share their experiences and insights on how to directly manage a brand and restore its reputation when it’s under scrutiny by the media and major stakeholders.

We’ll also discuss the significant impact social media and social networking are having on how brands are perceived and how to gracefully handle an online PR crisis with brand advocates. 

Whether you work for international brands with celebrity sponsorship deals or smaller local brands with tailored communication plans, this panel discussion led by Networx Sydney, is designed to provide the tools and techniques for senior managers to drive and instil best practice in communication and engagement strategy when crisis hits.

  • More event details

    Our speakers will cover:

    • How do leading brands organise themselves for optimal reputation management?
    • How has crisis management changed as a result of real-time social communications such as Twitter and Facebook?
    • How are the best organisations actively listening and participating in social conversations?
    • What is the role of marketers in strengthening brands online?
    • What are the most effective technologies/tools to help you listen, monitor, optimise, and engage via traditional and new media

    Who would benefit from attending?

    • Marketing, digital and communication professionals
    • Business owners and directors
    • Anyone interested in brand reputation

    Panel Facilitator:              Michelle Larmer | LinkedIn | Twitter

    MC:                                     Kyra Washington | LinkedIn | Twitter

    Ticket Inclusions:

    Your ticket includes facilitated networking, 1 x panel discussion, event giveaways, and attendee list prior to the event, and delicious buffet breakfast.

  • Activity
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  • Speakers
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Here’s a sneaky peek at the speakers for this event.

Robyn Sefiani

Robyn Sefiani

Founder and Managing Director, Sefiani Communications Group

Robyn established Sefiani Communications Group in 1999 with the goal of being a world’s best practice public relations firm, providing corporate leaders with highly effective communications counsel and services through a dedicated, personal approach.

With a public relations career spanning over 30 years, Robyn is a specialist in communication strategy, corporate reputation and brand management, issues and crisis management and has advised some of the world’s leading companies.

Prior to establishing Sefiani in 1999, Robyn held senior executive roles with Edelman. With overall responsibility for the firm's operations in South Asia and an affiliate network spanning 14 major cities in Asia-Pacific, Robyn was closely involved with client, media and stakeholder relationships in the region, and sat on the firm's international Board.

Robyn and teams under her leadership have received numerous awards for outstanding work in Australia, Asia-Pacific and globally for their crisis and issues management work. In 2013 Sefiani was named Asia-Pacific Corporate & Public Affairs Consultancy of the Year and went on to be a finalist in the global Holmes Report awards. In 2014, Sefiani launched their consumer PR agency Kite Communications, who went on to win the Boutique Agency of the Year category at the 2016 CommsCon Awards.

Robyn is a Fellow of the Australian Institute of Company Directors, a Fellow of the PRIA and a member of the Advisory Board of Crescent Wealth. For many years she was also on the Board of Special Olympics Australia.

Kieran Moore

Kieran Moore

Chief Executive Officer, Ogilvy Public Relations and CEO, Public Relations and Public Affairs, WPP AUNZ

Kieran has almost 30 years’ experience in PR covering public relations strategy development and implementation, reputation and crisis management and corporate positioning for business to business and consumer focused companies both in the UK and Australia. As Ogilvy PR Australia CEO, she is responsible for the specialist businesses that fall within the Group: Howorth; Ogilvy Impact; Pulse; Parker & Partners; and Ogilvy PR Health.  Ogilvy Public Relations Australia is one of the largest PR companies in Australia with 120 people and offices in Sydney, Canberra and Melbourne.

Prior to returning home to Australia,  Kieran served as board director and shareholder of London-based Firefly Communications for eight years which had offices in England, Scotland, France and Germany and became the second largest independent PR company in Europe.

She is a Fellow of the PRIA, sits on the strategy board of the Climate Institute, is a business mentor to small Australian organisations working in social justice, is part of the STW Exco (with responsibility for PR firms Cannings, Cannings Purple and The Origin Agency), is the Regional Talent Director for Ogilvy PR and in 2015 joined worldwide board Ogilvy PR.

Kieran is also active campaigner for gender equality in the workplace.

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