Generation Marketing

From iGen to the Baby Boomers

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27th May 2009

6:00pm - 8:30pm

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Altitude Bar, The Shelbourne Hotel

200 Sussex Street
Sydney NSW 2000

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    If you've ever struggled to market to a particular age group, you're not alone. Whilst cougars like Madonna and Demi Moore manage to snag new husbands half their age, most people find it hard enough impressing their own peers, let alone attracting the attention of other generations.

    Our 27th May Networx will give you the inside scoop on what makes different generations tick - from the iGeneration to the Baby Boomers. Our expert panel of speakers will talk about the latest consumer trends, how these will affect your brand and how you can win consumer loyalty from the generation that's most valuable.

    We're delighted to be joined by Kirsty Brockhoff, Marketing and PR Manager for Cue Clothing Co, who'll talk about the strategy behind Cue's success at targeting professional women of all ages.

    We'll also hear from Chris Cormack, Managing Director for Senior Agency. An authority on the lucrative Baby Boomer market, Chris will reveal two very high profile campaigns Senior Agency currently have in the marketplace.

    Our Gen Y ambassador Aldous Massey, of leading online magazine Trendspotting, will forecast what's hot for the i and Y generations.

    This fun and informative evening will offer plenty of networking opportunities, expert advice and opportunities to ask questions.


    Kirsty Brockhoff

    Marketing and PR Manger for Cue Clothing Co.

    Kirsty has over 15 years experience in Marketing and PR across the competitive and creative worlds of publishing and fashion. During her time at Cue, Kirsty has developed high profile, aspirational ad campaigns, secured key press and promotional coverage and managed strategic partnerships.

    In 2008, Cue made headlines with their 40th Anniversary book 'You & Cue" celebrations, which asked customers to submit photos of themselves in their favourite Cue outfit from the last forty years. The resulting book You & Cue, is a testament to the brand's popularity with generations of women, and features an assortment of happy snaps from women in the swinging 60s, to the shoulder-padded 80s and the smart-casual noughties.

    Chris Cormack

    Managing Director, Senior Agency Australia 

    Chris Cormack has over 20 years of Marketing experience over three continents, and has conceived and managed advertising and marketing campaigns in Australia, the UK and the Asia-Pacific.

    Over the years Chris has managed a diversity of media on behalf of clients including direct  mail, email marketing, information, memoranda, prospectuses, annual reports, web development and radio and TV commercials, many targeting the baby boomer market.

    Aldous Massie


    At 20, Aldous Massey is already a successful graphic designer and artist whose work has been exhibited in venues and galleries across Sydney, including Rinse Gallery, Westmead Children's Hospital, Gallery 285, and Mao Mao Publication's 'A Thousand Tips by a Hundred Graphic Designers'. A regular contributor to the lifestyle and design sections of Trendpotting, Aldous recently spotted the 'Container Living' and 'Silent Disco' trends that have taken off globally.
    Currently in his final year of a Bachelor of Design at COFA, Aldous is also a graphic designer at Sydney marketing agency Trendhaus. 

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