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Did you know that there are more email accounts than all social media platforms combined, making Email Marketing one of the most powerful digital platforms. So how are you using it? Our 21 April Networx looks at Email Marketing – Why it still works! Our panel includes Email Marketing and CRM professionals and practitioners across banking, wellness and not for profit. Email marketing is the one digital channel we all have access to and the one we check on a daily basis, so join us on 21 April and learn how to maximise your Email Marketing. Why attend? Whether you’re new to email marketing or are after a re-fresher to build you 2015 campaign, April’s Email Marketing Networx is the event for anyone who would like to use it as a key tool in their business. The panel will cover: • Why use email marketing? • Growing your list - is it 'the more the merrier'? • Tips to stand out amongst the other 1,000 emails in your subscriber's inbox • What function should email marketing serve (e.g. for sales, for loyalty, for communication) • Measuring the ‘success’ of Email marketing (tools, analytics, benchmarks) • The future look of email marketing – how is it evolving? • Practical tips on Email marketing – how to achieve cut-through. Event giveaways: - A double pass to Palace Cinemas valued at $40 - A 30 Magic Endota Minutes massage valued at $65.00 - A 'Day in the Life of Eat Fit Food' pack valued at $100 - A premium hamper valued at $159.95 courtesy of Roses Only
Why it still works
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Here’s a sneaky peek at the speakers for this event.
Simon ByrneSales & Marketing Manager, Andzen
Simon Byrne is the Sales & Marketing Manager at Andzen, one of Australia's leading email marketing agencies. As well as having its own subscription-based email, SMS and social marketing platform "Sign-Up.to", Andzen offers the full suite of email marketing services, from strategy and template design right through to campaign implementation and custom marketing solutions. Simon Byrne works with brands throughout Australia, New Zealand and Asia, helping them to integrate their business systems, organically grow their marketing lists, and ultimately boost sales revenue through immaculately designed and highly targeted email marketing campaigns.
Will MacleodOnline Communications, RSPCA Australia
Will Macleod oversees the digital communications channels of RSPCA Australia, the nation’s most trusted animal welfare charity. Will is responsible for managing RSPCA Australia’s web development, social media and analytics platforms, as well as developing national email marketing campaigns. Through managing an audience of more than 100,000 subscribers, Will has developed a strong insight into the targeting and messaging techniques that drive results in the not-for-profit sector.
Adin AlihodzicCRM Specialist, Rabobank
As a professional with extensive experience across multiple industries including, superannuation, insurance, media, health, government, and telecommunications, Aden has a proven track record of working with diverse teams and producing high quality deliverables.
Adin’s passion lies in looking at how businesses can make better decisions with the smarter use of information/data. Whether it be through smarter reporting, post campaign analysis, segmentation analysis or regression models, he always maintains a customer focus.
Tahi CodySpa Manager, Endota Spa Martin Place
Manager at Endota Spa, Australia’s largest spa network of 90 in Australia, Tahi has worked on maintaining an exceptionally high standard for three Endota Spas to reach and rise above targets. Using different marketing tools like ecards, social media and other brand strengthening activities to connect with clients, maintain a loyal relationship and continue to recognise shifts in trends. Working for a group that owns 10 Endota Spa’s has given her great insight into the operations of one of the biggest industries.Prior to Endota, Tahi has worked in the Spa & Wellness industry for companies like Aveda & Gwinganna Health Retreat, as well as owning her own business for 11 years.