Digital Marketing 101

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23rd Sep 2014

6:00pm - 8:30pm

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New Hampton Hotel

9-15 Bayswater Road
Potts Point NSW 2011

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    Digital marketing is now an integral part of any campaign. We discuss the top tips and trends in digital marketing, and the ways that more traditional disciplines can incorporate digital into the mix.

    Two of Sydney’s leading digital marketing agencies will share their insights, experiences and tips on digital marketing and data.  We invite you to join VML Australia’s Managing Director & ECD, Aden Hepburn and Mercerbell Australia’s Senior Planner (CRM and Data), Grant Stewart as they walk us through two visual presentations – showcasing digital campaigns from go to whoa.

    Be inspired when approaching your next marketing  brief, by hearing first-hand how leading digital marketers are tackling theirs. 

    The agencies:

    VML Australia

    VML is a leading global digital agency and launched its Australian operations in early 2012. Since then they’ve grown to over 80 people in Sydney partnering with Emirates, Kellogg’s, Revlon, CommBank, NRL, NSW Government, Rip Curl, Hyundai, LG and Pernod Ricard amongst others. This year the Sydney office won 5 Cannes Lions and is recognised by Ad Age as one of the top 20 marketing agencies, VML delivers creative solutions at the intersection of marketing and technology.


    Mercerbell is Australia’s leading independent Customer Experience Agency. It believes that the best way to help you achieve your business objectives is by focusing on your customers. Through a seamless combination of strategy, data analytics, creativity and technology, they deliver multi-channel solutions designed to maximise customer value and engage more of your prospects.  

    Our speakers will share:

    ·        - Thinking digital

    ·         -Step by step approach digital campaigns

    ·         -Tips on Implementation

    ·         -Evaluation and Analaytics

    ·         -Case studies

    ·         -Trends in Digital and Data

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Here’s a sneaky peek at the speakers for this event.

Grant Stewart

Grant Stewart

Senior Planner: CRM + Data, Mercerbell

Grant has 15 years CRM and Data Insight experience and brings a global perspective to client engagements. Grant’s specific areas of expertise are Data Storytelling, Data Strategy and its impact on Business Change, Customer Journey Management and Campaign Automation Strategy. Grant is passionate about data driving strategy, measurement and continuous improvement, is a past ADMA tutor and winner of a global best practice award for data driven direct marketing.

Aden Hepburn

Aden Hepburn

Managing Director & ECD, VML Australia

Managing Director & ECD of of Australia’s fastest growing and highly-awarded digital marketing agency VML.

A mentor and motivator, Aden heads up a passionate team of digital creatives, technologists, strategists  user experience gurus and project managers. He’s been the driving force behind groundbreaking work through integrated creative campaigns, mobile platforms and game-changing product innovations.An industry leader in his own right, Aden has judged at a host of both local and international advertising awards. He was named in B&T magazine’s '30 under 30 leaders' and Adnews' '40 under 40 leaders’. Founder of the world’s leading digital marketing & creative technology blog, Digital Buzz, Aden is a self-confessed blogging addict, social media nut, keen golfer, die hard snowboarder and serial entrepreneur.


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