Creating Memorable Experiences

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24th Sep 2013

6:00pm - 8:30pm

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Hotel CBD

52 King Street
Sydney NSW 2000

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    Experiential marketing, pop-up installations and sponsorships are just some of the ways to create a memorable experience. Bringing a brand to life is what brand activation is all about and by creating a brand experience, marketers can connect with consumers, build trust and create loyalty.

    Join us on Tuesday the 24th September as we hear from a panel of experts as they discuss the world of experiential marketing and what to do to create memorable experiences for customers. Discover successful strategies for connecting audiences to brands and how to bring your brand to life. 

    Our Media Panel includes:

    • Steve Fontanot, Creative Director at Chieftan Communications, will discuss his agencies award-winning approach to experiential marketing, including their campaigns for clients such as Carnival, Samsung and Kit Kat. 
    •  Prue Thomas, Group Marketing Director for Topshop, Topman, will share how the brand engages their customers with pop-up installations, stunts, and in-store promotions teamed with a strong online presence. 
    •  Matt Cameron, Head of Events & Activation's at Ensemble Branded Entertainment will provide a grounded opinion on the elements that make for memorable experiences and events, highlighting the most recent work their agency has done with the Magnum pop up stores. 

    Topics covered include:

    • Best and worst experiential campaigns
    • Social media, digital technology and PRs role in experiential
    • The role of experiential in a brand’s overall marketing strategy

    • Budgets – can experiential work on a limited budget?
    • Leveraging sponsorships – finding the ideal match for your brand

    • What the future holds for experiential

    Want to know more? – Submit a suggested question for our panellists via Twitter @NetworxSydney and use the hashtag #nxsyd

    Who Would Benefit From Attending:

    • PR, marketing and advertising professionals, including Account Managers, Consultants, Assistants and Interns
    • Business Owners and Directors
    • Marketing & Communication Executives



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Here’s a sneaky peek at the speakers for this event.

Prue Thomas

Prue Thomas

Group Marketing Director, Topshop, Topman, Miss Selfridge

Prue Thomas currently holds the position of Group Marketing Director for Topshop Topman Miss Selfridge Australia, as well as leading Australian fashion retailer, Glue Store

Prue brings with her, eighteen years experience in fashion retail, communications, PR and brand management, having held senior positions at some of the most innovative global retail organisations, including a five-year tenure as Fashion Marketing Manager at the globally renowned UK department store Selfridges, and six years at Topshop's London HQ as Head of Marketing.

Prue relocated to Australia in 2007 to take up the position of Strategic Brand Manager for Sportsgirl and joins the Next Athleisure group following her most recent appointment as Senior Marketing Manager of ASOS Australia - a role which saw her project manage the brand's strategic launch of the new website and its positioning in the Australian market.

Prue is noted has having been instrumental in delivering several industry first initiatives for Topshop UK, ASOS Australia & Sportsgirl, with particular focus on digital and new technologies. 

Steve Fontanot

Steve Fontanot

Creative Director, Chieftain Communications

Armed with more than a decade of knowledge and traditional training and qualifications in marketing, Steve Fontanot is frequently asked to address government and industry bodies on the areas of youth, experiential marketing and industry trends.

Steve has worked for the biggest names in advertising such as DDB and Ogilvy, where he carved out his passion for non-traditional and youth marketing, and was later promoted head of one of Australia’s first experiential agencies.

But it is through his own agency, Chieftain Communications, Steve has come to realise his true focus – working with clients to ensure a fully integrated consumer experience.

Steve founded Chieftain Communications in 2009, establishing a specialist agency, which creates memorable brand experiences for consumers across Australia.

Chieftain works in tandem with media, PR, and traditional agencies. “Clients deserve a fully integrated campaign in practice, not simply as a title page in a PowerPoint deck”, says Fontanot.

Steve’s campaigns and agency have won a variety of industry awards. He has worked on a multitude of projects for various clients, including; Telstra, Nestle, Frucor, Sony PlayStation (Aus/UK), Vodafone, DDB, Sony Pictures, RACV, NRMA, Pacific Brands, Starlight Children’s Foundation, Foxtel, Fosters, Pernod Ricard (Aus/UK), Microsoft and Naked.

Matt Cameron

Matt Cameron

Head of Events & Activations, Ensemble Branded Entertainment

Matt Cameron is currently the Head of Events & Activations for Ensemble, Mediabrand’s branded entertainment company.  Ensemble focus on pushing the boundaries of communication through sponsorship, activation and brand inspired content with the ultimate aim; to create content & experiences that stop interrupting what people are enjoying and be what people are enjoying.

Matt is an expert in creating these enjoyable experiences.  His career in the industry spans 15 years and started when he was just 18, as part owner of renowned 90’s nightclub, Goodbar.  With energy to burn, Matt became the youngest ever student to attend the prestigious AWARD school and was accepted into the course 2 years running.

From producing The Logies Event and NRL Grand Finals to creating self-liquidating pop-up stores like Magnum Sydney and shutting down the airspace over Melbourne’s Grand Prix for the Airforce – Matt’s focus on executional excellence and his ability to foresee the consumer response to an experience is what makes his input to campaign development invaluable. 

Recognised as one of the most well connected people in the industry, for Matt making the impossible, possible is just part of the job and his grounded voice (free of the fluff!) on creating memorable experiences is what sets him apart from his peers.

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