Building a successful brand

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15th May 2012

6:00pm - 8:00pm

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Piano Room

1 Bayswater Rd
Potts Point NSW 2011

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    Successful brands occupy a unique place in the market and in the minds of consumers and our next Networx event, on 15 May at Piano Room will look at how you can create a successful brand and evolve an existing one.

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Here’s a sneaky peek at the speakers for this event.

David Rosenberg

David Rosenberg

David Rosenberg is an entrepreneur who has been involved in start up business for over 30 years . His experiences are quite varied. A Graduate of Columbia University in NYC, David owned a very successful event and PR company while finishing his Bachelor of Arts. In his mid twenites he owned and operated the Alchemy Nightclub in SoHo, New York. He has conceptualized and brought to market several well known apparel brands, an ice cream brand, a restaurant chain, a family festival,and his latest venture Ziggy's Barber Salon which recently received a great profile piece in the SMH. He is a man that sees opportunity everywhere and is not afraid to back his own instincts.


Andrew Smith

Andrew Smith

Head of Brand Marketing, Bupa

Andrew Smith is Head of Brand Marketing at health care company Bupa, where he has worked for nearly five years. Andrew has 17 years experience in services marketing in industries including Telecommunications, Gaming, Financial Services, Utilities and advertising and sees his greatest value as 'strategic synthesis'. That is, understanding the strategic opportunities for an organisation, actively seeking out the best thoughts on the issue from the senior leaders and then charting a course forward to make the solution happen, taking stakeholders along with him on the journey. Andrew has a double degree in Marketing (Hons) and Psychology from Monash University.

Over the past two years he has been integral to a major brand transformation as MBF became Bupa. This was not just a logo change, but a true reinvention of the company. From involvement at the earliest seed of the idea, development of the initial proposal, the business case and then overseeing the project as it expanded into a cross functional programme of work, Andrew has been fully involved in every stage. And he is now is tackling the challenge of embedding the new brand both internally and externally.

Luke Atkinson

Luke Atkinson

Senior Strategic Planner, Leo Burnett Sydney

Luke is a Senior Strategic Planner at Leo Burnett Sydney, recently rated as the 7th best agency in the world in the Gunn Report, where he looks after the brand and communications strategy for a number of prestigious clients, including Canon, eBay and Diageo. Previous roles have seen him write strategy for Nestle, J&J, Absolut, Goodman Fielder and Nivea to name a few.

Luke seeks to grow businesses by using insight driven creativity to solve business problems and change consumer behaviour. Passionate and focused on effectiveness, Luke has a strong pedigree in using creativity to drive growth for businesses. One of the most awarded planners in Australia in recent years, he has won numerous local and global Effie's, including the Grand Effie for Nestle Allen's in 2010.

Paul Swann

Paul Swann

Managing Partner, Naked Communications

Prior to Naked, Paul worked as an International Media Strategist for ZenithOptimedia International in London. During this role, Paul developed European and Global communications ideas and strategies for clients such as Hyundai, Puma, HSBC, Bridgestone, and Nestle.

Paul moved to Australia to work as Ideas Director at Naked Communications with clients such as Telstra BigPond, Coca Cola, Xbox.  Paul now heads the Ideas Function at Naked and was recently made Managing Partner.

Paul has won many awards both locally and internationally, including multiple Cannes Lions winners and finalists.

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