A Conversation With People Who 'Like' Me

Wake up to the feeling of inspiration and connect with two of Aussie's leading digital influencer

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#nxsyd #Merivale


Wake up to the feeling of inspiration (and the smell of coffee) and connect with two of Australia’s leading digital influencers - Bree Johnson (Frank Body) and Sara Donaldson (Harper & Harley). This is an over 18 years of age event.

14th Jun 2016

7:30am - 9:00am

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Ivy Sunroom

Building 1, Level 3, 320 / 330 George Street
Sydney NSW 2000

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You know how lots of your creative ideas come to you first thing in the morning and usually in the shower? Well, although we can’t quite put on an event in the luxury of your own home (or could we?) #nxsyd and its uber cool venue partner Merivale have cleverly prepared a breakfast pow wow session for anyone serious about advancing their personal brand, business brand, or to achieve Market Leader status because if you can’t beat em’, then you’ll need to join em’.

In a 40-minute interview style session, we’ll find out how Bree and Sara directly influence readers, shift consumer opinions and drive word of mouth for a brand. We’ll also dive into a discussion about how social media has enabled people to quickly reach out to their marketplace, and has provided opportunities for entrepreneurs to gradually generate a reputation, build their profile, and convince others that they are an authority in their niche or market as a whole.


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    As you sip on your espresso and create your own breakfast plate from our wholesome and delectable buffet, you will be greeted by two of the country’s highly esteemed digital entrepreneurs who know a thing or two about the perfect selfie. 

    Brands might love Instagram but influencers still dominate the platform, and it’s not unusual for someone to ask a talent agent what the artist’s social media following is before expressing interest about their skills and experience. This breakfast is not just for PRs and marketers but for individuals looking to start a blog or a current blogger who is ready to kick things into full gear and earn money.

    Not sure?

    If you tick any of the below topics then this event is FOR YOU:

    • Who are the power players?
    • What defines an online influencer
    • Identifying and evaluating influencers
    • Creating engaging online experience
    • Emerging opportunities for brands
    • Successful blogger/brand partnerships
    • Individuals looking to start a blog
    • New & current bloggers who are now ready to kick things in full gear – meaning you want to turn that blogging hobby into a business!
    • Companies looking to connect with bloggers
    • Companies who want to learn the best ways to work with bloggers
  • Activity
  • Sponsors
  • Speakers
  • Attendees

Here’s a sneaky peek at the speakers for this event.

Bree Johnson

Bree Johnson

Co-Founder, Frank Body

Erika, Jess and Bree are part of a team of friends who are the brains behind Little Big Sugar, Willow & Blake and Frank Body Scrub, and are three perfect examples of brilliant female entrepreneurs. Part of the team started out as friends at university, who happened to love writing and creating content for their own separate blogs. However, once they decided to combine their creative efforts and submit an entry to win a free website, this became the genesis of something much bigger, much dirtier.

This Australian based team is credited with proving, once again, that sex sells in the mainstream markets. Although Frank is not monogamous, after all women come after him in droves and he showers with all of them—they still feel that intimacy with Frank because of his special way of communicating with them, as seen on every packet of scrub.

Sara Donaldson

Sara Donaldson

Founder, Harper & Harley

Sara Donaldson is the blogger behind the Australian fashion and beauty blog, Harper & Harley. Dedicated to bringing her readers regular inspiration in the way of creating the perfect wardrobe of key essential pieces, all while staying true to her relaxed chic black, white and grey philosophy. Harper & Harley is a destination, not only for inspiration on how to wear these key pieces, but also as a guide for those who wish to follow suit and eliminate colour from their wardrobes. As an online shopping enthusiast, its no wonder that Harper & Harley is also fast becoming a destination for a curated look into the latest must haves that are available to shop online.

Over the past 7 years since Harper & Harley’s creation, Sara has worked with numerous Australian and international brands which include, but not limited to Estée Lauder, Mercedes Benz, Stuart Weitzman, Loreal, Lancôme, YSL Beauté, Sephora, Tony Bianco, GHD, Uniqlo, Gucci, Nike and David Jones.

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