2013 Marketing Trends

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27th Nov 2012

6:00pm - 8:00pm

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Fringe Bar

106 Oxford Street
Paddington NSW 2021

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    With 2012 drawing to a close, now is the time to start planning for the year ahead and looking at emerging marketing trends. Will Facebook and Twitter still be leading the charge in 2013 or are there new platforms we should be looking out for? Is traditional marketing dead or will these disciplines continue to have their place. And what sort of place should experiential and digital marketing have in your strategy?

    Join us for our TuesdayNovember 27 Networx event at the Fringe Bar in Paddington as our panel of experts discuss what will be happening in marketing, PR and advertising in 2013. Learn what you should be doing to ensure your client or brand remains ahead of the game and a leader of its industry.

    Our Media Panel includes:

    • John Batistich, Director of Marketing, Westfield Group will share his insights into marketing trends and expand on their focus for 2013.
    • Shani Langi, Managing Director at Play Communications will touch on all things experiential, including the rise of 'digital natives' and 'experience thinking'.
    • Alex Hayes, Editor of B&T will share his insight into what B&T sees happening with marketing, PR, advertising and the media in 2013.
    • Carl Moggridge, Communications Director at Naked Communications will provide an agency perspective of what's trending in marketing and what their clients' focus will be for 2013.

    Topics covered include: 

    • Advice on where to source information on new marketing trends.
    • Brands/categories (globally or locally) that will be leading the charge with marketing in 2013.
    • Find out where digital and social media is heading. Will the current leaders (e.g FB/Twitter) be as popular in 5 years and how do we build a long-term strategy with the digital landscape constantly changing?
    • The future of traditional marketing disciplines – e.g. PR, advertising, DM? How will these evolve next year and beyond?
    • With the traditional media landscape changing, how should PR’s adapt for 2013 to ensure they are remaining current and getting the best possible result for their clients.

    Who Would Benefit From Attending:

    • PR, Marketing and Advertising professionals, including account directors, managers, coordinators, and PR consultants.
    • Digital strategists and social media managers.
    • Marketing strategists and consultants.


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Here’s a sneaky peek at the speakers for this event.

Shani Langi-Latukefu

Shani Langi-Latukefu

Managing Director, PLAY Communication

Shani took the reigns as Managing Director at PLAY in July 2011 after having joined the team as Client Services Director in early 2010. Shani has ultimately responsibility for the success of the business and is involved in the strategic and creative direction across PLAY's broad range of Clients. 

Before life at PLAY, Shani spent 9 years working across a multitude of marketing disciplines, specialising in sponsorship, events and experiential and was responsible for leading major clients such as Telstra, Sony Computer Electronics and American Express. Shani also brings Client-side experience to PLAY having contracted as the Sponsorship Manager at Samsung Australia. Over the years, she has led integrated campaigns for some of the country’s biggest brands as well as having worked with a vast range of properties including the Australian Tennis Open and Commonwealth Games. 


Alex Hayes

Alex Hayes

B&T Magazine

Alex is the editor of marketing, advertising, PR and media magazine B&T. He took the reigns there in September, having worked as news editor for the last six months covering one of the most tumultuous periods in recent Australian media and advertising history. He has witnessed first-hand how rapidly the industry has evolved, and is in regular contact with some of the key players in Australia.

Prior to B&T Alex was a journalist in London for five years, covering everything from political scandals to the 7/7 London Underground inquests.

John Batistich

John Batistich

Director of Marketing, Westfield Group


John Batistich, Director of Marketing for the Westfield Group, the world's largest listed retail property owner. Over 20 years of experience in Research, Marketing and General Management with blue chip companies like Lion Nathan, Kimberly Clark, PepsiCo Foods and The Wrigley Company.

He holds a Masters in Management degree from MGSM majoring in Human Resources, a Bachelor of Business degree from the University of Western Sydney majoring in Marketing and a Certificate in Digital Marketing from ADMA.

He has lead marketing communications that have won a Cannes Lion award and an Australian Effective Awards. A member of the Australian Market & Social Research Society Client Advisory Board and has been a member of the Australian Research Awards judging panel.

John is also a member of the Board of Governors for The Heart Research Institute, a leading medical science institute dedicated to the early detection, prevention and reversal of heart disease.


Carl Moggrdige

Carl Moggrdige

Communications Director, Naked Communications

Carl joined Naked from Ogilvy Sydney where he was Digital Strategy Director across key accounts including Qantas, American Express and Telstra. With 9 years experience in both brand and digital communications strategy.

Carl has worked on a diverse range of award winning campaigns for clients such as Panasonic, EA Games, Smirnoff, Unilever and Levis. Carl's previous roles in strategy include Amnesia Razorfish and Five by Five in the UK.

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