Generation Marketing - 27 May @ Shelbourne Hotel

Wednesday 15th April 2009 03:45pm
By Networx Sydney

Niche markets present an ongoing challenge for Marketers. Keeping abreast of our own peers can be time-consuming, let alone knowing what’s hot with people twice or half our age. If you’ve ever struggled to reach someone who remembers when googling was something eyes did, or to connect with someone who has more online profiles than Madonna’s had reinventions, our May 27 Networx event will get you noticed.

We’ll hear how pioneering fashion label Cue targets professional women of all generations and how Senior Agency gets the attention of the lucrative Boomer market. Leading online magazine Trendspotting will give us the scoop on what’s hot for the i and Y generations.

We’re delighted to be joined by Kirsty Brockhoff, Marketing and PR Manager for Cue Clothing Co. Cue recently made headlines with their ‘Cue Turns 40′ campaign, which asked customers to submit photos of themselves in their favourite Cue outfit from the last forty years. The resulting book, Cue & You, is a testament to the brand’s popularity with generations of women, and features an assortment of happy snaps from women in the swinging 60s, to the shoulder-padded 80s and the smart-casual noughties. Kirsty will talk about the strategy behind Cue’s success at winning the loyalty of women of all ages.

We’ll also be joined by Chris Cormack, Managing Director for Senior Agency, an authority on the Baby Boomer market. Chris will talk about a range of brand campaigns that may at first glance seem boring or ghoulish, but that have attracted front page media coverage and the involvement of celebrities including Jane Fonda and Jackie Collins. In addition to talking about Angus & Robertson, bequest programme IAC (Include a Charity) and Hearing Life (a hearing care service), on the night Chris will reveal two very high profile retail campaigns currently in the marketplace – watch this space!

Our Gen Y ambassador is Aldous Massie of Trendspotting, the online magazine that has forecast the arrival of trends ranging from guerilla gardening and eco-chic weddings to Sonic Chairs and capes as this winter’s must-have fashion item. Although edited in Sydney, Trendspotting works with talented contributors around the globe who are influencers in the fields of hospitality, design and environmental conservation.

Our panel discussion will examine:

  • Why the baby boomer market is the most valuable to most brands and the least understood by most marketers
  • Are online campaigns better suited to one generation?
  • How do you get noticed by the iGeneration?
  • What new consumer trends are emerging and how do these affect marketing behaviour?
  • Which brands are successfully reaching their audiences and how?

This fun and informative evening will offer plenty of networking opportunities, expert advice and opportunities to ask questions.

Tickets are $60, which includes a complimentary drink on arrival, canapés, and the chance to win a lucky door prize!

Please join us on Wednesday 27 May at Altitude Bar @ Shelbourne Hotel for Generation Marketing: From iGeneration to Baby Boomers!

To book, call 02 9957 1519 or visit

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