Mobile Marketing

Thursday 9th August 2012 02:03pm
By Networx Sydney

Our Networx Mobile Marketing event (July, The Tilbury Hotel) looked at the key elements to developing and implementing mobile marketing strategies.   The panel included: Head of Small and Medium Business Marketing at Google Australia, Richard Flanagan, Group Account Director of Clemenger BBDO, Justin Cox and; Cameron Wall, Project Delivery Lead at Appcast.   The speakers discussed several key concepts around mobile marketing including business/ client development, why marketers are embracing this platform, how easy it really is to jump on board, costs and procedures for creating apps and basic tips of the trade!
From Left: Cameron Wall (AppCast), Rich Flanagan (Google), Justin Cox (Clemenger BBDO) and Michelle Larmer of Double Edge.
  Cameron Wall explained the method of creating apps, the approval process and costs involved. He noted that apps for businesses or clients “need to be planned for years not just as short term solutions”. Cameron also discussed 'flurry' platforms, which can be used to analyse just how effective a mobile marketing app is. Rich Flanagan of Google explained his role at the global giant, and how he connects local businesses through mobile marketing solutions. Did you know that “94% of people use their mobile to search before they buy?” Rich also discussed the GoMo-Meter – a website where you can enter your URL and see how your website could appear in mobile format. Clemenger BBDO’s Justin Cox revealed the course of action he and his team took when developing the Hungry Jacks “Shake ‘N’ Win” App that was ranked #1 on the App Store. Justin discussed the significance of consumer interaction to mobile success, with millions of people worldwide using mobile apps daily. Overall, the event was a great success with professionals from various agencies, businesses and organisations enjoying an informative, tech- savvy evening, with plenty of networking opportunities and expert advice for understanding and using mobile marketing.
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