Buzz - PR and Word of Mouth Marketing @ 11 August

Thursday 16th July 2009 03:50pm
By Networx Sydney

Just how do you get the world talking about a tourism job in Australia’s north?

How do you inspire someone to swim two-and-a-half miles to ask Richard Branson to donate a million dollars for your cause?

What does it take to prompt half a million conversations about a new Uncle Toby’s fruit bar in its first month of launch?

Please join us for our 11 August Networx event where we will hear from marketing experts who have created Buzz through PR and Word of Mouth Marketing, including:

  • Danielle Koopman, General Manager for Corporate and Government Relations who headed up Tourism Queensland’s ‘Best Job in the World’ campaign which generated over $200 million worth of publicity and clinched close to 35,000 applications
  • Anna Burns, FBi Radio Presenter and Board Member who created the ‘Ask Richard’ campaign that asked listeners and supporters to invent ways to get Richard Branson to donate $1 million in emergency funding for the struggling independent radio station. The campaign not only gained the attention of the jet-setting entrepreneur, but also gained traction in the global media space
  • Sharyn Smith, CEO and founder of Soup, an agency that specialises in seeding campaigns with key influencers and generating word of mouth. Soup’s clients include Sony Consumer Electronics, Nestle, Johnson & Johnson, Kimberly-Clark, Smiths, Kellogg’s, Goodman Fielder, Unilever and Renault

This event will sell out – as it has previously – so book online today and ensure you don’t miss out.

Networx gets underway from 6.00pm, so please join us for a complimentary drink on arrival and networking through until 6.30pm when we’ll then be seated for the panel discussion and questions. Stick around for another drink and meet new people, with the bar open until 8.30pm.

To book, please visit!

See you there!

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