Strategising Outside the Box

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16th Feb 2010

6:00pm - 8:30pm

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World Square Pub

680 George Street
Sydney NSW 2000

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    Team brainstorms feeling lacklustre? Sick of the same old ideas?

    Give your ideas a creative makeover this year and learn how you can create original and effective campaigns that have a lasting impact.

    We've invited 2009's award winning marketers to talk about their successes and what we can all be doing to inject new life into our campaign planning this year.

    Our panel of speakers includes:

    David Graham, General Manager of Marketing at Whirlpool, who created the award winning Look Who's Mum's Got a Whirlpool campaign. The campaign set itself apart from traditional advertising for whitegoods and created a message that was humorous, light hearted and memorable. Whirlpool was also awarded B&T's Marketing Team of the Year in 2009.

    Kim Mckay, Director, Klick Communications, is a specialist in online PR and social media. Last year, Klick appointed popular American video blogger, Scotty Iseri, to work on social media campaigns for clients such as Fraser Suites Sydney and Sydney-Melbourne Touring. Scotty's time in Sydney was also captured in Season 3 of his popular web series, Scotty Got An Office Job.

    Johannes Weissenbaeck, Director, PLAY Communication, has created several standout experiential and brand experience campaigns for iiNet, Tourism New Zealand, VW and Vodafone. PLAY has also worked with Tourism Victoria to bring the King Valley wine region to Sydney late last year via a pop-up wine bar called King's Vault. PLAY was named Experiential Agency of the Year by both B&T and AdNews in 2008.

    We are returning to the elegant City View Room at World Square Pub to kick off our first event for the year. Tickets are $60, which includes a complimentary drink on arrival, canapes and the chance to win fabulous lucky door prizes.

    Book online today and enjoy an entertaining evening with plenty of networking opportunities and expert advice!

     

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Here’s a sneaky peek at the speakers for this event.

Kim Mckay

Kim Mckay

Klick Communications

With over 15 years experience in the media and marketing industry, Kim McKay has directed award-winning national and international campaigns that have not only garnered vast amounts of attention but have also correlated into considerable increases in sales.
 
In April 2008, Kim launched Klick Communications, a full service communications agency. Almost two years later, Klick employs a team of six and has thriving corporate, entertainment and consumer portfolios.
 
Kim’s dynamic, creative and innovative approach to communications is what sets her apart in an industry crowded with strategic thinkers but not necessarily strategic doers.

Kim doesn’t think about ‘which media to target’. Instead she seeks out the consumer and utilises the channels where they play. The new media (not ‘New Media’) landscape has changed the way people talk to one another. It’s changed the way brands communicate with consumers.

Kim’s ethos is to Harness the Unexpected. The team at Klick are constantly innovating, and Klick’s ever-growing roster of partners shows that more people are looking for what Klick has to offer: a deeper insight into what makes people stand up and pay attention, and a dedication to making things that are awesome.

Finally, Kim undertakes every project in the spirit of partnership and says, “We exist in a symbiotic relationship with everyone we make contact with, and the fundamental tenet of symbiosis is harmony. We are not talking about peace and love – although we fully support this notion – we are talking about developing understanding through communication with everyone we deal with. We have achieved a great level of understanding in this past year on our collective journey towards success. We have been fortunate enough to work with experts who have contributed an enormous amount to the ongoing development of our team, and subsequently we are richer in knowledge, in experience, and in reputation due to this individual and collective benefaction to our organisation.”
 

Johanes Weissenbaeck

Johanes Weissenbaeck

Director, PLAY Communication

Johannes is co-founder of PLAY, a specialist brand experience agency based in Australia. His background is branding and strategic planning for agencies across Europe and Australia including Fitch Worldwide in London. Johannes has pioneered experiential thinking across experiential, digital and mass media channels, helping brands to establish a meaningful dialogue with both consumers and internal audiences. He has worked extensively with clients such as MINI, Jaguar, the Sydney Opera House, Adobe Systems, the City of Sydney, Ernst and Young, Telstra, Vodafone, Samsung, Tourism Victoria and Tourism New Zealand. Johannes studied Business Administration in Austria and completed his Marketing Degree in London.

David Graham

David Graham

General Manager for Marketing, Whirlpool

David Graham commenced his career with Whirlpool Australia in 2004 as National Trade Marketing Manager, where he was responsible for managing the marketing campaigns for Whirlpool nationally. He was promoted to General Manager of Marketing for Whirlpool Oceania in late 2007 where he has continued to grow the brand.

Under his leadership, Whirlpool has now moved up from number seven in the whitegoods category to number four and, overall, Whirlpool recorded its highest market share ever in 2009, moving from 3.2% to 7.1%.

To solidify his success, he led a seven-strong marketing team to victory at the B&T Awards 2009, winning Marketing Team of the Year.

Prior to joining Whirlpool, he was with Masterfoods for seven years working across both sales and marketing. He also has a strong retail background having worked for Myer for several years where he enjoyed a variety of management roles.
 

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