Riding the Digital Wave

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29th Nov 2010

6:00pm - 8:30pm

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City View Room - World Square Pub

680 George Street
Sydney NSW 2000

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    While companies can no longer rule out digital and online strategies from their marketing campaigns, keeping up with the latest trends can be a daunting task.

    Take the guess work out of your next campaign and hear where you should be investing your marketing dollars in 2011 at our November Networx event, Riding the Digital Wave.

    We have invited an expert panel of speakers, who will help you choose the right digital platform for your brand - whether it's embracing Facebook Places, reaching out to the nation's top bloggers or investing in an iPhone app. Our speakers will also share case studies of their recent successes in the online and digital space.

    We are delighted to welcome Paul Colgan, Editor of news.com.au to our panel. Paul will share how the 'digital wave' has changed the way News Limited delivers news and captures online audiences. Paul will also discuss ways news.com.au is becoming increasingly 'social', inviting readers to engage with the site through Facebook, Twitter and sharing tools.

    Joining Paul on the panel is Louise Pogmore, Expression Director, Naked who will share tips on online engagement and creating successful brand communities online. Louise recently picked up a PRIA award for a highly successful outreach program with Australia's top fashion bloggers to launch Oroton's online store, The Studio.

    David McGowan, Business Director, Nomad will also discuss the latest trends to emerge in the mobile marketing space and how marketers can capitalise on the growth of mobile devices - such as smartphones and iPads. Nomad recently worked with Taronga Zoo to create a 'treasure hunt' app for kids, helping them navigate their way around the zoo using an iPhone.

    Join us at World Square Pub on Monday 29 November from 6:00pm. Tickets are $60, which includes a complimentary drink on arrival, canapés and the chance to win some fabulous lucky door prizes!

    Book online today and enjoy an entertaining evening with plenty of networking opportunities and expert advice.

     

     

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Here’s a sneaky peek at the speakers for this event.

Paul Colgan

Paul Colgan

Editor, news.com.au

Paul Colgan is a News Ltd journalist who specialises in digital editing and innovations. He started his career as reporter and sub-editor for his local newspaper in Ireland, later working as a freelancer and then joining the Dublin bureau of The Sunday Times as a news reporter in 1999. Over the following years he covered transport, health, and legal affairs for the Irish edition of the paper.

Paul arrived in Sydney in 2003 and joined news.com.au, working as a reporter and later chief of staff before being appointed deputy editor, leading coverage of major stories and developing journalism innovations. From January 2009 to October 2010 he was managing editor of The Punch, News Ltd's online commentary website. He was involved in developing the concept and launching the site, and wrote regularly for it on politics and popular culture.

In November 2010 he was appointed editor of news.com.au.
 

Louise Pogmore

Louise Pogmore

Expression Director, Naked

Louise has over 12 years consumer PR experience. She is passionate about brands and has a deep understanding of the ever-evolving consumer and communications landscape - utilising these insights, Louise has created strategic and innovative brand positioning campaigns that build stronger relationships with consumers in more ways and increase sales and market share.

Prior to joining naked, Louise held senior positions with leading global PR agencies Hill & Knowlton, Edelman and Porter Novelli. She has also led the marketing communications function for Luke Mangan's group of restaurants.

Louise has developed campaigns to differentiate, generate word-of-mouth, build brand loyalty and awareness and stimulate action for a range of world-class brands including; Braun, Gillette, Duracell, Oral-B, Nestlé, True Religion Jeans, 7 For All Mankind Jeans, Mattel, Tourism New South Wales, Tourism Victoria, Living Nature, Samsung, Woolworths, and Westpac.
 

David McGowan

David McGowan

Business Director, Nomad

David is co-founder and Business Director of Nomad, a regular award winning agency recently named Finalist AdNews Emerging Agency of the Year and No. 1 mobile agency in Australia.

He is a regular speaker, judge and author for mobile marketing solutions drawing on extensive industry experience with brands like Diageo, NRMA, Westpac, National Parks & Wildlife and Unilever.

As a mobile solutions specialist, David works to create strategic, design-led solutions that capitalise on users existing digital habits. This approach has acquired multiple marketing accolades including AWARD Pencils, AIMIA, IEAA Grand Prix, Cannes Silver Lions, Australian Media Federation and Mobile Marketing Association awards. 

Beyond mobile, David brings over 15 years of marketing experience through his own startup businesses and marketing roles with Vodafone Hutchison, Microsoft, Xbox and Atari developing integrated campaigns across retail, traditional and digital media.

 

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