Marketing Trends 2014

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9th Dec 2013

6:00pm - 8:30pm

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Tilbury Hotel

12 - 18 Nicholson Street
Woolloomooloo NSW 2011

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    2013 is drawing to a close, and at Networx, we're taking the opportunity to review the year that's been, and to consider the year ahead. What were the highlights (and lowlights) in marketing campaigns this year, and what trends can we expect to see in 2014?

    Join us on Monday, 9th December at the Tilbury Hotel, Woolloomooloo, for Marketing Trends 2014. We'll be speaking with key thought leaders in the industry to gain a better understanding of where marketing, communications, PR and advertising are heading, and the implications for your brand.

    We'll look at new media platforms, new technology, where traditional marketing fits within the mix, and what it will take to engage and retain consumers over the next year. 

    Our Industry Panel includes:

    • Alex Hayes: Editor of Mumbrella, and previous editor at B&T, will share his insights into big picture trends across marketing, PR, advertising and media. As editor of Australia's most influential trade marketing and media website, Alex is well positioned to discuss what worked this year, and what didn't.
    • Craig Rispin: Business Futurist and Innovation Expert, will make predictions for the year ahead and beyond. Craig will provide tips on how we can stay ahead of the curve, though this may mean betting on the future.
    • Rob Belgiovane: Founding Partner and Executive Creative Director of Belgiovane Williams Mackay, (BWM), will provide an agency perspective of what's trending in marketing and what their clients' focus will be for 2014.

    Topics covered include:

    • Top campaigns of 2013.
    • Brands and categories (globally or locally) that will be leading the way in marketing in 2014.
    • The changing traditional media landscape and how PR's can adapt. 
    • The future of digital, social and mobile. Will the current leaders (Facebook, Twitter, Instragram) be as popular in five years, and how do we build a long-term strategy with the digital landscape constantly changing?
    • The future of traditional marketing and disciplines - e.g. PR, advertising, DM? How will these evolve in the next year and beyond?

    Want to know more? – Submit a suggested question for our panellists via Twitter @NetworxSydney and use the hashtag #nxsyd

    Who Would Benefit From Attending:

    • PR, marketing and advertising professionals, including Account Managers, Consultants, Assistants and Interns
    • Business Owners and Directors
    • Marketing & Communication Executives

     

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Here’s a sneaky peek at the speakers for this event.

Alex Hayes

Alex Hayes

Editor - Mumbrella

Alex is the editor of Mumbrella, in charge of the day-to-day news and views for Australia's biggest and most influential trade marketing and media website. Prior to this he was editor of trade magazine B&T, where he introduced international and technology content and covered events including the Cannes Lions and South by SouthWest. Previously he worked in London for six years as a journalist for a series of local and national newspapers.

Craig Rispin

Craig Rispin

Business Futurist and Innovation Expert

Craig Rispin is a business futurist and innovation expert. His expertise is in emerging businesses, people and technology trends – and how companies can profit from them.

Craig has over 20 years experience working where the future has been created – with some of the most innovative companies in the world in the IT, consumer electronics, internet and broadcasting industries. In fact, Craig got his start much earlier than that – teaching adults about technology and trends from the age of 10 (really)!

He has addressed audiences up to 3,000 on 5 continents and has consulted with CEOs of leading companies worldwide. Some of his clients include: BHP Billiton, Canon, Colonial First State, IBM, Mallesons, NRMA, Sensis, Sportscraft, Symantec, Toyota, the Young Presidents’ Organization (YPO) and countless professional industry associations.

Now a keynote speaker, author and innovation consultant Craig shows his clients how to ‘Know First, Be First and Profit First’.

Rob Belgiovane

Rob Belgiovane

Executive Creative Director - BWM

Rob Belgiovane is a founding partner and Executive Creative Director of Belgiovane Williams Mackay, AdNews Magazine’s ‘Creative Network of the Year” awarded in 2010.

Rob has twice been invited to judge at the Cannes Lions Festival. He has been a key note speaker at international advertising events in Cannes, China and Dubai and was Chairman of The Caxton Awards until 2012.   Under Rob's creative guidance, BWM has become one of Australia's leading creative agencies.    Rob is an avid supporter of Duchenne Muscular Dystrophy and has cycled Brisbane to Sydney and Sydney to Canberra to help raise funds and awareness for the cause.   In the last three years he has won numerous international awards including Cannes Lions, One Show, Effies, LIA’s and Creative Network of the Year.   Rob’s brand portfolio includes Weet-Bix, nib Health Funds, Kmart, Edgell and Birds Eye, Leggos, Selleys and Red Cross.

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