2012 Marketing Trends Forecast

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31st Jan 2012

6:00pm - 8:30pm

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Kit & Kaboodle Supper Club

33/37 Darlinghurst Road
Kings Cross NSW 2000

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    Ring in the new year on a high note and join us for the first Networx of 2012 on Tuesday January 31.  Our panel of industry experts will deliver a 2012 Marketing Trends Forcast, sharing their insider knowledge on the growth areas forecast for the marketing industry over the next twelve months. 
      

    Book before December 20 and you'll receive an early bird discount of $10 off your ticket, as well the chance to win a festive wine pack from Handpicked Wines! Don't miss this awesome opportunity to bag a great deal, coupled with  inspiration for a successful year ahead.

       

    Our panel will talk about:

    • Developments in technology and how these will affect consumer behaviour - From location-based marketing and QR codes to the rise of video
    • Social media - Beyond Facebook, Twitter and Linked In, what are the new sites being used by businesses?
    • Content - In an age where content is key, what makes quality content?
    • Marketing tactics - Why integrated campaigns are the future

    Not enough? - Submit your own question either by replying to this email or via Twitter @NetworxSydney
     

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Here’s a sneaky peek at the speakers for this event.

Steve Fontanot

Steve Fontanot

Creative Director, Chieftain Communications

Steve discovered early in his career a passion for non-traditional and youth marketing. He did so in a variety of agencies, including being promoted to the head of one of Australia’s first experiential agencies.

Steve founded Chieftain Communications in early 2009, to establish an agency specialising in creating memorable brand experiences. He has spent the last two years focused on working with clients to ensure a fully integrated consumer experience. Chieftain works in tandem with media, PR, and traditional agencies. “Clients deserve a fully integrated campaign in practice, not simply as a title page in a PowerPoint deck”, says Fontanot.

Steve is frequently asked to address government and industry bodies on the areas of youth, experiential marketing and industry trends. His campaigns have won a variety of industry awards, and was recently named one of B&T’s 30 Under 30.

Steve has worked on a multitude of projects for various clients, including; Telstra, Nestle, Frucor, Sony PlayStation (Aus/UK), Vodafone, Sony Pictures, RACV, NRMA, Pacific Brands, Starlight Children’s Foundation, Foxtel, Fosters, Pernod Ricard (Aus/UK), Microsoft and Naked.

 

Seamus Byrne

Seamus Byrne

Editor, CNET

Seamus took the long road to journalism, but once he got there it really clicked. Having worked in AV production and web development as 'side projects' through the late '90s, Seamus almost took the agency path after working at EuroRSCG Interaction in '01-'02 and writing a thesis on 'What Activism Needs To Learn From Advertising'.

After breaking into technology journalism in 2003 and making a successful transition to freelance in 2005, Seamus has written about technology and related culture for SMH, The Age, The Courier-Mail, news.com.au, and most of the major technology mastheads in Australia.

Previously the Publisher of Allure Media's technology titles, Gizmodo, Kotaku, and Lifehacker, and now the Editor of CNET Australia, Australia's largest technology news and information site, Seamus is doing his best to bring the cutting edge to the mainstream while making sure no one loses a finger.

Nigel O'Rork

Nigel O'Rork

Director Marketing & Operations, Microsoft Australia

Nigel O’Rorke is the Director of Marketing and Operations for Microsoft Australia.

He is a member of the Microsoft Australia Senior Leadership Team, with responsibilities for the identification, design and support of the growth strategy, leadership, governance, PR and Marketing of the business. 

Ensuring Microsoft Australia meets the needs of its customers, whether they are consumers, small-and-medium businesses, large enterprises or government agencies, as well as the 14,000 partners and independent software vendors that sell or build on the Microsoft platform is his key priority.

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